So Misguided

Plain words, uncommon sense

Page 53 of 126

Why Blog, Anyhow?

Els Kushner is Librarian Mom
Started blogging in 2004 because she was a writer who wasn’t writing.

Lynna Goldar-Smith 101 Nights (art blogger, wrote for Sesame Street)
Started to blog as a challenge to herself. She was going to blog only 101 nights.

Anthony Nicalo Farmstead Wines
Why blog? Because there are skilled, artisan farmers making love to the land (in the best sense of that) and Anthony started the blog as a way to bring people closer to this process.

Rahel Anne Bailie (moderator)

31 Days to Better Blogging

Stewart Butterfield: Keynote at Northern Voice

Stewart’s Love Story with the Internet starts with Lund.

There’s a great photo of a young Stewart in a Radio Shack Camp hat. Go Radio Shack!

Couple of early usernames:
* sbutterf
* ui503
* dsb26 (At grad school: Daniel Stewart Butterfield, and the 26 is the number of people who had the initials dsb)

Sylloge.com was “Stu’s” first blog, started in 1998 with increased pick up in 2001.

“A community is a medium for ongoing conversations (think of religious communities, towns, professional associations, neighbourhoods …” a quote from early Stewart.

Flickr

Obama in Berlin. Everyone in the audience has a camera.
(What’s amazing about the photo is Obama in front of a sea of white arms holding up cameras.)

All hockey-stick graphs regarding the internet phenomenon are “super plausible”.

Computing is no longer “calculator” or “microprocessor”. We’ve gone from application-based to relationship-based computing.

Scents Need a Name

Neuroscience Marketing has an article on how we need to know the name of a scent in order to better recall it at a later date.

In studying perfume, this is certainly the case. The more that I am able to describe a scent, the more names for scents that I know, the better my recall and the better my ability to create combinations.

(Source: Thanks James)

Perfume: Love, Ralph Lauren

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In San Francisco, I was in the Polo store and had a whiff of “Love,” Ralph Lauren’s perfume that launched in the fall to huge fanfare. The huge part was really the price tag, £2,000 a bottle.

Marketing Week UK did a profile on the launch expenses and the various aspects of the marketing campaign. In brief, it was a ballsy move to launch a premium perfume into an economic crisis, especially one aimed at 25-year-old women with high discretionary spending. Although what do 25 year olds know about economic crises anyway? Good market.

I left the Polo store with a sample of the Eau de Parfum. It’s lovely at first. Sparkly, then amber, with a slight floral smell. Initially I thought it was a chypre, there was something lovely and green, but it quickly announced itself as a floriental. Like most perfumes on me this one becomes quite powdery (1-2 hours later) then disappears (6 hours later). Love at first sight but it doesn’t stay the night.

The luxury limited edition has a 47-carat amethyst in the 24-karat gold painted cap, and it comes with a lucite stand. This is what you’re paying £2,000 for, not the juice, which they now sell in smaller quantities, in plain bottles for anywhere from $50-600 depending on bottle choice and quantity.

For the perfumers in the crowd:

Top: Chinese magnolia, mimosa
Heart: Bulgarian rose, ylang ylang, mai rose
Base: amber, iris root, patchouli, vetiver, musk, vanilla

There’s also chatter about the Goji berry, reminiscent of aged red wine, and vintage champagne sparkles with a cool green water accord. I guess the initial whiff of a chypre wasn’t a total miss on my part.

Love, Ralph Lauren is lovely but not a perfect scent for me.

Get Monique a New Lamp

The Decor Hell Photo Contest is offering Gift Cards to HomeSense in the amount of $300 based on the judges decision.

Although I love my mom and brother for giving me this lamp, it falls under the “decor hell” column. Please still love me.

The delightfully ducky lamp is tacky. A white duck lamp. Where does this belong? My head screams “no where!” But where is it? On my home desk. Most of the time under the desk. Except when I need light. Please Chris and Monica: illuminate my home workspace with something less frightfully white and less shaped like a duck. I want a big girl lamp.

There’s 1 week left to enter. Do you have a decor hell item? Let’s see it folks.
http://www.decor-hell.strutta.com/

(And if there are any Vancouver little girls who’d love this lamp, let me know. Ducky is dusty was working just fine.)

Contest: Show Us Your Balls By Monday

The AdHack “Show Us Your Balls” Contest closes Monday, Feb 16, 11:59 pm PST.

* Watch the Video.
* Pick a Product/Service
* Finish the Story.

Looking for Inspiration?

Beverage Companies Are Favorite Advertisers Among Super Bowl Viewers:

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According to comScore’s pre-Super Bowl survey, respondents cited strong preference for beverage brands. In that light, here’s AdHack’s “Not What Happened” ending.

Watch the AdHack “Show Us Your Balls” Alternative Ending
http://www.youtube.com/watch?v=MSWuqu1tEDs

Want to Share? Copy and Paste This Into Your Website:

(Source: PRWeb press release on AdHack: User-Generated Ads)

HarperCollins Lay Offs

Bad News Hits HarperCollins
Quote: The publisher of such authors as Nobel laureate Doris Lessing, Oprah Winfrey favorite David Wroblewski and Newbery prize winner Neil Gaiman has closed and dispersed the Collins division, which specializes in nonfiction books, and laid off a “small percentage” of employees.

“Over the last several months, the unstable economy has had a significant impact on businesses and consumer spending,” HarperCollins CEO Brian Murray wrote in a company memo sent Tuesday. “Our industry is not immune to these market forces, and there is increasing pressure on us, along with our retail and wholesale partners, to adjust.”

No house appears immune to the economic crisis that is intensifying the dysfunction of the publishing industry. The extraordinarily bad news is that the people let go are the top in the game, the ones with the most (and best) experience. How do you rebuild with a bunch of newbies and graduates?

So Misguided.

(Source: Thanks Travis)

Monique Trottier Is Today’s Reader on SeenReading.com

Listen to me reading an excerpt from The Cellist of Sarajevo by Steven Galloway.

During the siege of Sarajevo, which lasted 3 years, a shell struck a group of 22 people who were waiting in line for bread. For the next 22 days, Vedran Smailovic, a renowned local cellist, played Albinoni’s Adagio in G Minor at the site in honour of the dead. His actions inspired Steven Galloway to write this novel.

The part I read is from page 75..

The woman is Arrow, a sniper. Nermin is her boss. He has brought her to this spot to hear the cellist for her first time. She is to ensure that the cellist is not killed by enemy snipers.

Embed Your Balls

Link to video:

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Copy and Paste This Into Your Website
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