Chris Anderson, author of The Long Tail, has a new start-up. He officially announced it on his blog today. Well, he announced that there will be an announcement.

Chris Anderson says BookTour.com is a new company but that it will be run by 2 partners and it does not affect his day job. The rest is under wraps until Thursday when M.J. Rose of Buzz, Balls and Hype interviews Chris at Book Expo.

Thursday May 31 at 2:00 pm in Room 1E06.5 in the Javits Center in NYC.

Siobhan, you best go and take notes for us.

And who knew the domain BookTour.com was available?