Post 1: Frank Trivieri talks about GM Canada
Post 2: Steve Levy on spending money online
Post 3:
Six Pixels of Separation ñ How marketing connects in a digital world
Mitch Joel, President, Twist Image
Mitch Joel interviewed the keynote speakers at the conference:
Listen to the MP3 interview with David Weinberger.
Six degrees of separation is now six pixels of separation. Wireless and broadband means that people are always connected, they build community, they have conversations, and they know who’s in control (hint: it’s not the marketing manager or ad agency). They are engaged in social media, they are participating, they have talent, and they know what they like, and clearly voice discontent.
Mitch’s request of marketers and ad agencies, when thinking of customers, is to
1. Think in terms of tribes (how are these people connected, “social networks do not care about technology, the individuals making up the network care about who they are connecting to, not how).
2. Everything is with … not instead of.
3. Everything is a conversation.
4. Add value to the conversation (not noise)
5. Raise the bar (if you’re the creative team, be creative, don’t rehash the same crap, put it online and call it new media).
6. Passion trumps technology (you notice the technology only when it sucks).
Mitch is the President of Twist Image, a marketing and communications company. He’s one of the leaders in online marketing. I suggest checking out his blog, TwistImage.com/blog and his podcast, Six Pixels of Separation.