So Misguided

Plain words, uncommon sense

Page 98 of 125

The Adams River Sockeye Run

I started out this weekend as a travelling companion to James. James was going up to Adams River to the “Salute to the Salmon” festival. He needed help with the video camera and photos and driving and the “doing” of stuff.

I don’t fish for salmon, I can’t eat salmon due to an allergy, I basically like where salmon live. Nice river banks. Rushing water, little quite pools.

The sockeye salmon return in big numbers every four years. This is a big year. I was excited about seeing new things and generally hanging out. I had minimal expectations that it would be fun–more work than fun, I thought. I also assumed that the salmon would be cool and I’d probably meet some interesting people. All generally fitting into the “good times” category.

Little did I know that by the end of today I would be a total salmon geek.

Sockeye salmon are incredible. They travel 405 km from the Pacific Ocean, along the Fraser River to the Thompson River and then up to Adams River. It’s a long journey. Once they’re here, they joustle for a mate, spawn and die. The salmon are single-minded in this regard. Mate, spawn, die. It doesn’t matter that you’re standing on the river bank with a camera. It doesn’t matter if your dog is right there. It’s like they’ve put up the do not disturb sign but have no time to tell you to beat it.

Sockeye salmon turn a vibrant red colour. I’ve seen this in photos but to see the sockeye up close if awing. Their bodies are bright red and their heads are green. It is the strangest thing. The males develop these long teeth too so that they can fight off other males. The males also get really ugly. They have a huge hump. Hello ladies.

The female sockeye uses her tail to dig a hole for the eggs. It’s pretty crazy the way they manoeuve their bodies to create a little scoop with their tails. I learned that the males have spots on the tail and that the females are more white because they’ve scrapped off the scales digging the hole for the eggs.

When they lay the eggs, there’s about 4,000 eggs and maybe 1 or 2 make it back as mature salmon. These are really bad odds, and one of the reasons why so many people are drawn to these fish. It’s an incredibly hard journey. Human activity is hard on the salmon and we have a responsibility to think about our impact. Or so a 5 year old told me today.

That was one of the stunning parts of the whole journey. I started out knowing very little, and I quickly realized that there are a lot of very passionate salmon people, many of them under the age of 10. They’re taught about salmon in school and soak it up like sponges.

I saw a wolf, an owl, a garter snake, salmon–alive and dead, and I met lots of people–all very friendly.

I hope to share their stories soon on the THINK SALMON website. I have 60 minutes of tape–people telling their salmon stories, what they like about the salmon, why they came to Adams River, what it means to them, why they think it’s important to share.

No doubt I’ll have another salmon story of my own to tell tomorrow.

FoodVancouver.com Goes iPod

Kevin Freeman and Geoff Peters of GK Media are pretty cool guys. They launched www.foodvancouver.com in April 2005. Part of the mandate of the site is to help those with special dietary needs find restaurants accommodating of those needs.

Today the site just got better. Kevin and Geoff added a downloadable restaurant guide for iPods.

Download the iPod Guide.

I checked it out and it’s pretty easy to download and install. Any iPod newer than the 2002 model supports the guide. You load the app into the Notes features of the iPod and then off you go.

More on The Long Tail

Several weeks ago John Maxwell from SFU posted a comment on my posting “Lessons from The Long Tail”.

I had every intention of responding straight away but clearly that didn’t happen. Yesterday John and I were on a Book Talks panel at Word on the Street, and it reminded me that I should get on with it and respond.

John says (I’ve excerpted here):

Quote: Hereís the thought: the Long Tail describes markets, but not marketING, and as such, it is descriptive, but not prescriptive in any strategically meaningful way.

John also admits to not having read the book. So I’ll point out that although the Long Tail describes the market (which is a market of multitudes vs. the one-size-fits-all model we’re used to), Anderson does talk a lot about marketing and how to effectively market along the tail–Rule #1: don’t focus only on the hits. (There are far more niche goods than hits. The cost of reaching those niches is falling dramatically due to a combo of digital distribution, powerful seach and filtering technologies, and broadband accessibility.)

John says:

Quote: We (consumers) have a finite amount of attention to pay to marketing messages, so one thing wins only by pushing something else out. And if that is the case, then it still makes more sense to play for the big numbersói.e., the ìshort headî is the more strategically valuable space, regardless of how interesting the long tail itself may be.

This would be true if the hits were still producing the big numbers. But they’re not.

The introduction of The Long Tail is all about the world of the blockbuster and why marketers need to move on–because we (consumers) already have.

The hits are the lens through which we understand the world: bestseller lists, top 10, platium record sales, etc. Anderson says, “Number one is still number one, but the sales that go with that are not what they once were.” So you can go ahead and focus only on the hits, but those numbers are dwindling rapidly.

Most of the top 50 bestselling albums of all time were recorded in the 70s and 80s. Every year network TV loses more and more of its audience to niche cable channels and the internet. This year saw the cancellation of UK’s Top of the Pops. A couple of books are hitting the really big numbers (Da Vinci Code, Harry Potter) but you don’t want to “need” the hits in order for your business to survive.

The old way of looking at products and audiences is “the pie is only so big” and if I want more marketshare it is at the expense of someone else. The new way to look at the pie is, “hey, there’s a whole other layer here.”

That other layer is all the stuff that, due to the lower distribution costs of digital materials, is now economical to distribute. The digital book shelf, where you sell and distribute digital works is one model, or the digital mail-order catalogue is the other, where you market works digitally but still distribute a physical product.

There are a lot more non-hits than hits. If the non-hits and total misses collectively are larger than the hits, and the costs to supply all your products vs. just the hits is the same, then why not make more money by offering everything.

People no longer only buy what’s available. They buy what they want. And if they can’t find exactly what they want right away, there’s the internet–someone, somewhere is offering exactly what they want.

Quote: … certain distribution/retail players can win by catering to the long tail itself (Amazon being the obvious one) … They are simply capable of capturing more attention, and everyone else is playing for scraps. The Long Tail players themselves are blockbusters at playing the Long Tail.

What’s fascinating about Google, Amazon, Netflixes, iTunes is that their business model is the clue to how customers behave in markets of infinite choice.

It’s about availability, trusted sources, filtering, searchability and discovery. Those players have the attention because they’re using technology that responds to what users want to do.

Quote: You may argue (in fact, you probably already have, and itís a good point) that various tech/media advances make it possible to capture more attention across the board than previouslyóthings like blogs and RSS feeds, search engines, and lightweight data definitely seem to allow individuals to manage far more information than ever before. But these are incremental, occasional, and relatively small in scope; in short, they are a far cry from the kind of paradigmatic change that the Long Tail phenom aspires to: that is, a wholesale changing of the rules of the game.

Tell that to media companies that are losing revenue due to craigslist, news blogs, etc.

Anderson would say you need to think about the decades of innovation that have made business what it is today. The various tech/media advances unified and amplified the problems in existing distribution channels, but they also improved things on a non-internet, physical world level. Online purchases involve, in the case of Amazon book purchases: FedEx, ISBN numbers, standard bibliographic data, credit cards, databases, tracking codes–big improvements to business and distribution channels. But the massive change is our tendency to turn to the internet for information. The expectation is 1) if it is available, it is online, and 2) if you want me to buy it, you’ll help me find it.

You’re right that there’s a scarity of attention on an individual level, but the tech/media changes that are successful are the ones that help us filter info, find what we’re looking for and discover something new.

There are lots of arguments one can make about The Long Tail, but I do think it’s a book worth reading. In some ways there’s nothing new, but that’s why we should be paying attention. Anderson isn’t speculating on the future and what consumers will do in the future, he’s telling us what they are doing today, and all the ways that businesses can improve.

Reminder: Word on the Street is today

If you’re in Vancouver come out to library square downtown. I’m on a panel at 12:15 downstairs in one of the conference rooms. Word Under the Street is also down there with us. Cool comix, meet Joe Sacco. Then come up for air and sunshine and check out the book and magazine stands.

Hope to see you there.

Book Review: A Spot of Bother by Mark Haddon

Everyone goes through a spot of bother at some point in life. Some of us go through a spot of bother daily–minor things that niggle away at our brain, things that make us doubt what we know or believe to be right. The four main characters in A Spot of Bother go through this hourly.

There’s George. Father of the family. Presumed (by himself only) to be dying of cancer. The doctor says it’s eczema.

There’s Jean. Mother of the family. Been having an affair for several years without complication. Now that George is retired (and fearing he is dying of cancer), he follows her around like a puppy. The foreign attention makes Jean paranoid that George has discovered her affair.

There’s Katie. Daughter. About to be married (for the second time). The family is “chuffed” that her choice of groom is Ray. Ray is dependable, great with her son Jacob, has money and a house they live in for free, but he’s not really their type–class wise, intelligence wise, they can’t really put their finger on it. Katie is also torn about why she’s marrying Ray. Is it to piss off her mother?

There’s Jamie. Gay as a three dollar bill–when he’s with his friends and with Katie–but straight-laced and rather private with his parents and their neighbours. Coming to Katy’s wedding with his boyfriend Tony will disturb the neighbours, cause his mother to hug Tony like a long-lost son (she knows Jamie is gay but doesn’t talk about it) and cause his father (who also knows Jamie’ is gay) to pat Tony on the back and treat him like an associate or sportsmate of Jamie’s.

A Spot of Bother indeed.

George goes crazy.
Jean calls it off with David.
Katie cancels the wedding.
Ray throws a dustbin.
Tony breaks up with Jamie.
Then I can’t tell you what happens because it will ruin the ending for you.

A Spot of Bother is as funny as his first book The Curious Incident of the Dog in the Night-Time.

There’s a website for the book aspotofbotherbooks.com, which is also tres drole.

The opening image is an invitation to Katie and Ray’s wedding:

Quote: George and Jean Hall
Invite you to the (second) wedding of their (tempestuous, stubborn and ferociously tempered) daughter

Katie
who plans to wed

Ray
(an inappropriate hulk with “strangler hands”) on

September 5, 2006

By which time … George, who is losing his mind as politely as he can, and Jean, who is shagging George’s ex-colleague, and Jamie, their gay son who cannot commit to his lover by inviting him to the wedding, and Katie who fears she really doesn’t love Ray … pray that their family madness proves to be nothing more than

a spot of bother.

Listen to an audio excerpt.

I enjoyed Mark Haddon’s A Spot of Bother very much, although I’m secretly pleased not to hear any more about Katie. She was a bad influence on my character. I shall try to be more like calm, dependable Ray from now on.

Join me at WOTS

Join me at Vancouverís 12th Annual THE WORD ON THE STREET FESTIVAL.
(WOTS for those of us too lazy to say the whole thing.)

WOTS is SUNDAY, SEPTEMBER 24
11 am to 6 pm
Library Square, Vancouver Public Library
Admission: Free

It’s basically a day of fun, books, magazines, cooking and comics.

Here the full event schedule.

At 12:15 I’m on a Book Talks Panel: Writing and the Web
Tyee Books website editor Charles Campbell will moderate a panel featuring Steve Zio, author of Hot Springs: A iNovel; SFU Master of Publishing Progamís technology specialist John Maxwell; me (Raincoast Booksí Internet marketing manager Monique Trottier); and Crawford Kilian, Capilano College teacher, blogger and author of Writing for the Web. Presented by TheTyeeBooks.ca.

If you’re unfamiliar with The Tyee check out their website, in particular the books section. It’s new.

——————
What else goes on at WOTS?
Here are my event picks.

For Hockey Fans
Raincoast is publishing Canucks Legends: Vancouver Hockey Heroes, which chronicles the teamís first four decades through 75 player profiles and more than 300 photos. The book isn’t available until November but there are 25 special advance copies with a bookplate signed by Trevor Linden. The books will be sold by donation with all proceeds going to the Canucks Family Education Centre. Whatís more, Raincoast Books has pledged to match all donations.

More Hockey
Hockey book authors include: author of Canadaís treasured The Hockey Sweater, Roch Carrier; author of Hockey: A Peopleís History, Michael McKinley; and, Ed Willes, author of The Rebel League.

THE WORD UNDER THE STREET presented by Mint Records
** One of my favourite parts of the festival **
Enter the annual Comics Contest, meet Nardwuar the Human Serviette, take an art class with Robin Thompson and a hear a session with the widely acclaimed comics-journalist Joe Sacco. And of course, peruse dozens of great local comix on display for sale. The lovely and talented Eve Corbel and Sarah Leavitt of Geist will be there as well.

MARKETPLACE OF EXHIBITORS
150 exhibitors: Book and magazine publishers, booksellers, literacy and educational organizations, libraries, writersí associations and more will exhibit an array of current and back listed books and magazines to browse through or buy. And itís back: the 9th Annual Book Bag Treasure Hunt.

AUTHORS GALORE
Drop by for readings and events at the Authors Tent, Chapters Indigo Poetís Corner and Canada Writes Tent. Check the event schedule.

See you there.

THE WORD ON THE STREET
One Day Only
11am to 6pm
Sunday September 24, 2006 at Library Square Vancouver
As well as locations in Calgary, Kitchener, Toronto and Halifax
thewordonthestreet.ca

Admission: FREE!

Online Marketing Resources

I received some nice feedback today from someone who attended the SFU summer workshop in book publishing.

Quote: “I wanted to thank you for your workshop on internet marketing. It proved to be one of the most informative and useful sessions for me. I was wondering if you could recommend any books or websites that would be a good resource to learn more about internet marketing?”

How can you not offer recommended reading after receiving such nice praise? For everyone’s benefit, and as a reminder to me, here’s a short list of resources.

Web Theory
————
Harness the power of the web. How business models need to change to adapt to online markets. If you read anything, read this. The full book is free online. The Cluetrain Manifesto

What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software
O’Reilly website

Web Stats & Measuring Success
————————–
Work Industries blog on web strategy.
Post on How to Read Webstats

The four general questions that you should ask yourself to measure your online ad or websiteís return on investment.
Chief Marketer website

Search Engine Optimization, Email Newsletters, Etc.
——————————————-
http://www.researchbuzz.org/wp/
http://www.highrankings.com/

Blogs
——
Search engine for blogs. See what people are searching for, talking about online. You’ll find great resources if you search for “web strategy”, “online marketing”, “user testing”, “search engine optimization.”
http://www.technorati.com/

A Spot of Brilliant Cover Design

Mark Haddon has a new novel, A Spot of Bother.

My friend Patricia over at BookLust and I enjoy Mark Haddon’s book design. So I hope she likes this cover as much as I do.

A Spot of Bother just arrived in the mail last week and it was very exciting to open up the package. I’d only see the cover online. In person it is quite spectacular.

I haven’t cracked the spine yet but I hope to this afternoon. Yesterday’s New York Times books section said, “Haddon is too gifted and too ambitious to write a hacky second novel. In fact, he’s so wondrously articulate, so rigorous in thinking through his characters’ mind-sets, that ‘A Spot of Bother’ serves as a fine example of why novels exist.”

Pretty high praise. I’ll let you know what I think.

Geist Hits the Festival Scene

imageThe good folks at Geist magazine are going to be at the Vancouver Word on the Street Festival on Sunday, Sept. 24.

The Geist booth is always fun: they have giveaways and super deals on mag subscriptions and, this year, the forthcoming Geist Atlas of Canada.

Get in the literary mood with the Geist-sponsored Haiku Night in Canada, on the Main Stage at 2:20 pm. Also Geist your way over to the Magazine Mews stage at 4 pm for a panel on getting published in magazines.

And if you don’t like sunlight, visit Geisters and comix phenoms Eve Corbel and Sarah Leavitt at Word Under the Street, in the basement of the library.

Eve Corbel and Sarah Leavitt have officially adopted the comix artist Joe Sacco for the day. They’ll be displaying their comix wares all day: Slug Noir, Small Dogs Haiku, Ex-Husbands from Hell, Why Editors Have No Friends, and more. There’s lots of fun, comics drawing contests and other cool stuff.

Not in Vancouver but need a Geist fix?

In Toronto at Word on the Street, Geist teams up with Maisonneuve (another great mag).

In Kitchener, Geist is part of the action in Victoria Park.

And Geist sightings will be recorded in Calgary and Halifax.

(BTW: If you’re interested in the Geist Atlas of Canada, you can order before September 30th and receive a 30% discount. Need more details?)

« Older posts Newer posts »

© 2025 So Misguided

Theme by Anders NorenUp ↑