So Misguided

Plain words, uncommon sense

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Blogging and PR

“What goes up, always comes around,” as James’ grandmother likes to say.

I think this is true for the blogosphere. There was the “up”, everyone talking about blogs, how great blogs are , how horrid blogs are, the uptake of corporate blogging, the integration of blogs in journalism and news sites, the … add your up here …

Now there’s the “come around”. Things are leveling out, we’re starting to understand the roles blogs play in assisting with corporate identity, as focus groups, compliant centres and positive feedback loops, as … add your come around here …

Today I read some great posts on PR, blogs and the news. For my reference and yours, here are the links:

Top 10 Risks for Corporate Blogs by Kami Watson Huyse, APR. She is the principal of My PR Pro, an independent public relations consultancy based in San Antonio, Texas.

Survey: PR professionals recognise importance of blogs but do not know how to integrate them in their planning. Notes on Euroblog 2007 by Philippe Borremans on Conversationblog.

7 Signs That Your Press Release Sucks by NakedPR, a PR blog from Jennifer Mattern. Kind of practical but worth noting.

Measuring PR: What I learned going in-house by Cece Salomon-Lee, marketing communications manager for ON24. Totally awesome tips on how to track campaigns.

How to get a business magazine to write about your company by Stuart Bruce. A little hard to read this post, but good info regardless.

I found these posts on New PR, a site where users submit articles and readers choose which stories make it to the top. A bit like Digg.com but with a PR focus.

Amazon.ca Seeks “Harry-est Town in Canada”

All in good fun, Amazon.ca is looking for the “Harry-est Town in Canada,” the Canadian town who has order the most Harry Potter and the Deathly Hallows per capita.

Here’s the press release.

You can track the “Harry-est Towns in Canada” at Amazon.ca/harrypotter/

The Top 10 Harry-est Towns in Canada currently are:

1. Gibsons (B.C.) (Last Week’s Rank: 1)
2. Banff (Alta.) (Last Week’s Rank: 2)
3. Bonnyville (Alta.) (Last Week’s Rank: 4)
4. Sechelt (B.C.) (Last Week’s Rank: 9)
5. Kincardine (Ont.) (Last Week’s Rank: 8)
6. Sooke (B.C.) (Last Week’s Rank: 3)
7. Port Elgin (Ont.) (Last Week’s Rank: 5)
8. Wainwright (Alta.) (Last Week’s Rank: 22)
9. Perth (Ont.) (Last Week’s Rank: 21)
10. Canmore (Alta.) (Last Week’s Rank: 10)

CBC The National Reports on Climate Change

I received my daily CBC News digest this morning and discovered the following story:

Quote: Climate Change
The National looks at adapting to climate change.
http://www.cbc.ca/news/background/climatechange/roadstories.html

I was excited to read the article because I thought The National, who just did an extensive report on climate change, had decided to adapt their own new reporting practices (i.e., flying around the world–hello big footprint) in response to the devastation they saw.

I’m clearly an optimist. The article is a summary of the devastation they reported on from around the world. It’s still an interesting article, but it does’t signal any change in action from The National.

If we know we should be doing things to stop climate change, then isn’t now the time to do those things? Isn’t now the time for someone big and mainstream to say, “I’ll be the leader on that.”

I overheard an interview with David Suzuki where he said something like, “we’re in a van speeding into the path of a brick wall and instead of slamming on the brakes, we’re arguing about where we want to sit.”

Here’s the CBC article.

Here’s what I’m doing to hit the brakes:
– shorter showers
– carpooling to work
– driving the speed limit
– turning off the computer when it’s not in use
– handwashing instead of dishwashing (except when the heathens come to dinner and I can run a full load)
– less chemicals (cleaning products, make-up, processed foods)
– buying local and fresh instead of processed and shipped from far away (although sometimes I do eat a kiwi)
– recycling and avoiding buying stuff that’s wrapped in plastic and/or styroform
– generally being aware and making good decisions as often as possible

Share what you’re doing. What would you like to do, or like others to do?

Don Tapscott, author of Wikinomics, Launches Book in Second Life

I received a press release this morning that I’ve summarized below.

Rabble.ca is holding a book launch in Second Life for Don Tapscott of Wikinomics fame.

Quote: Don Tapscott has given a lot of talks in a lot of places in his career as a writer and businessman, but never one in another world. On Tuesday April 10th at 6:00 PT (9:00 ET) Don Tapscott will appear in “avatar” form at the rabble.ca home in the virtual world of Second Life to discuss his book Wikinomics: How Mass Collaboration Changes Everything (Penguin).

I can’t make my Fashionista shopping day today in SL so I think a book launch tomorrow will allow me to get my SL fix for the week. Ooo, I wonder if I should try changing my hair again …

Rabble.ca is a pretty cool online space. I haven’t been to the site for awhile so this SL thing is a good reason for me to venture forth into their virtual world. The Rabble folks have developed an online book club and book lounge, and now a Second Life home on Canadian-owned “Better World Island,” which, according to the press release, also hosts CARE International, the Peace and Justice Centre, the Centre for Water Studies among other NGOs and non-profits.

Teleport to the book launch Tuesday April 10th at 6:00 PT (9:00 ET) by clicking this link:
http://slurl.com/secondlife/betterworld/116/226/30

See you there. I’ll be the one wearing curtains.

April is Cancer Awareness Month

I was reminder today that April is Cancer Awareness Month. This fact struck me in two ways. The first is that the statistics are staggering, doctors diagnose over 1 million new cases of cancer every year. I don’t know anyone who has never had a friend or family member diagnosed with cancer. In the Vancouver blog scene, we’re all rooting for Derek K. Miller. The second is that my step-father died of brain cancer in April 1997. It’s hard to believe that he’s been gone for 10 years. I remember crying through an English exam the morning he died. I decided that it was easier for me to write the exam and be free to grieve than to try and explain with less than 24-hours notice that I needed to reschedule the exam, which I would then have to write 3 months later. It’s strange the decisions we make in stressful times.

So for those who have survived, Raincoast published a brilliant book last year called Picking Up the Pieces. It’s about how to move forward after the doctors have given you the all-clear, after there’s no more medications. That’s a strange time. Sherri Magee and Kathy Scalzo, the authors, talk about how that holding period can disrupt your life. You’re not 100% but you’ve survived. People can’t understand why you’re not gleeful, why you can’t just pull yourself together and get on with life. The first day back in the office is what stuck with me. People don’t know how to respond to you. “Hey, great to see you back. Now about that stats report …”

Here’s the link again: Picking Up the Pieces by Sherri Magee and Kathy Scalzo.
There’s a podcast you can listen to with them talking about the book and their research and work with cancer survivors. It’s good for the survivor but also for family and friends.

Book Review: The Falconer’s Knot by Mary Hoffman

The Falconer’s Knot by Mary Hoffman is a novel about two teenagers in medieval Italy. One is Chiara, whose brother sells her to a nunnery because he can’t afford to keep her, and the other is Silvano, who is taking refuge is the neighbouring friary. Silvano is accused of murdering a man in a nearby town. The two are unlikely apprentices but soon find solitude in their new lifestyles. The fact that they get to enjoy each other as eye candy every once and a while doesn’t hurt.

Mary Hoffman is one of my favourite writers. She has another series for teens called Stravaganza, which is also set in Italy but during the Renaissance. It’s a trilogy and involves time travel.

I love Hoffman’s books because although the reading level is aimed at teens, the story is better written than many adult novels I read. My perception is that teen writers have to work extra hard to succeed. Their books are a hard sell–imagine trying to grab the attention of a teenager, to find a subject that will be new but not totally foreign, that involves sex but sex that won’t get banned by parent groups and librarians.

The Falconer’s Knot is a mystery. Silvano is taking refuge in the friary while his father tries to find the true murderer, but he is soon pegged as a suspect in a series of suspicious deaths in the friary. His only friend in the friary, the Colour Master, is also under suspicion. Over at the nunnery, Chiara is getting her hair chopped off and sporting the nun’s habit. She is also working with the nuns’ Colour Master.

The Colour Masters are creating pigments used for church frescos. This side story is really interesting because the information about religion and the painting of the frescos in Italy during the Middle Ages is interwoven in a non-intrusive way.

Overall this is a fun book. I’m not adept at figuring out mysteries so I couldn’t guess the ending, but in these types of literary mysteries that’s never really the point. This is just another damn-fine book from Mary Hoffman.

Nicknames Past and Present

I acquired a new nickname yesterday and it got me thinking about the various aliases for Monique.

Here’s the newest one:
M-ster

Others in rotation:
The Duck
Miss Mon
dm2

Nicknames of a by-gone era:
Nicky
Moni-Q (pronounced mawn-IQ)
Monickity
Mimi
Ta-Lilliput
Mico

What names do you go by?

Harry Potter and the Good Times

It’s been quite the Harry Potter day today.

1. The final cover artwork was announced today. See the Raincoast website for details.

I am a huge fan of the Adult edition designs and the final book looks spectacular. I love the locket. I’ll have to start re-reading the series so that my brain is primed for the big day on July 21.

2. A kind-hearted reader sent along this YouTube link for my viewing pleasure. It’s puppet-threatre meets fan-fiction. I love the “ticking”. I also want to create a Monique puppet for my video reviews. What do you think? Any crafters in the audience?
Watch the video to find out what the hell I’m talking about.

3. Another kind-hearted reader, who knows I’m a Harry fan, sent over this video of the Scholastic editor unveiling the cover of the US edition on the Today show. Watch the video.

4. Scholastic also has a cool flash app creating an interactive picture of the book cover. (I think it’s done in flash, correct me if I’m wrong. I also want to learn how to do this. Anyone know?) Check out the US cover on Scholastic.

Other than that, it’s just been a hairy day.

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