There’s something about dance video commercials that totally capture my interest. If saw Drench in a story, I’d think of this guy. It would make me happy. I would have good associations. Check it out.
Source: Thanks Dan!
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The Long Tail theory, as explained by its creator, Wired magazine editor Chris Anderson, holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
Anita Elberse, a marketing professor at Harvard’s business school, argues that the hits are still holding true online. See the full article here. The most popular YouTube items tend to concentrate on a few. The hits and blockbusters are still how we operate as a society.
This may be true but one of the things Anderson argues in the Long Tail, which business are definitely seeing, is that the hits are becoming smaller because the audiences are more fragmented. So although the hits are still working, the question for me is “for how long?”
The other part of the Long Tail is that businesses need to stop thinking about marketing only in the mindset of the hits. For example, the tv ad, the Grand Central print ad placement, the NYTimes ad. Less and less effective.
I’m glad these discussions are still going on. To me it shows that there’s something great opportunity to fix the way marketing works today.
Source: Thanks to Dan Wagstaff
Does everyone’s left brain like this or just mine?
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You Are 35% Left Brained, 65% Right Brained |
 The left side of your brain controls verbal ability, attention to detail, and reasoning. Left brained people are good at communication and persuading others. If you’re left brained, you are likely good at math and logic. Your left brain prefers dogs, reading, and quiet. The right side of your brain is all about creativity and flexibility. |
Hey Darren Barefoot just pointed me in the direction of Zoomii.com.
Zoomii bookstore shelves are pulled from Amazon data and you can zoom in, scan the shelves and click for book details. This is a cool idea: browse 22,060 books, search 156,580 books.
I’m going somewhere special on July 10.
Know all those photos, music files, documents and videos on your PC? Are they backed up regularly?
I’m a bit lazy when it comes to protecting my stuff. It’s like I’m in my teenage, invincible years. I haven’t been bitten yet by losing stuff.
One of my Boxcar Marketing clients, PutPlace is running a photo contest for a chance to win 100 GB of free storage and a $200 Amazon gift certificate.
You “Pull a Face” for PutPlace. I had some fun creating my own short photo story. And now I’m downloading PutPlace …
Wow, it’s July. What happened to June?
June 7: Scott’s Birthday
30 years old. Still a kid.
Out with the Lads
Racing Cars, Paint Ball and Batman
Babies and birthdays
Visiting Bob & Joan
Lots of Green in Winnipeg
June 10-14: Book Expo Canada in Toronto
Kissing Hands and Shaking Babies
Books are like babies. See the “holding pattern”.
Dot: Rep of the Year
Cocktail Party After Cocktail Party
Robert J Wiersema and Sandy Cooper: Two Publishing Folks with Whom I’m Always Happy to Share a Drink
Looking for Greenery in Toronto
June 21, 2008: Chad & Gillian Got Married
Turner-Riggs Babyspace made it out.
June 23: Calgary
Visiting a client and another little dude
June 23: Where the Hell Is Matt? Video Released
I was there. Here’s Matt Harding and I on film day, September 5, 2007.
June 27: Milkshakes at Modern Burger
June 28: Making My First Perfume
June 29: Strawberries
You Pick. You Pay. ($45 chiropractor visit + strawberries by volume picked)
Much more sensible. (1 flat, $27)
Who doesn’t like that.
Plus there were strawberry milkshakes.
Welcome to July …
James, Chris Clarke and I are in the Vancouver section of the new Where the Hell Is Matt? video. More photos to come …
Wow, way too much travel and too little time to review the stack beside the bed. Here’s a quick look at what I’ve been cruising through reading wise.
The Amazon ranking for your title gives you an idea of how popular your book is in the past hour. A rank of 1 = the best, hottest selling book. The challenge with tracking your rank is that it changes over the day and doesn’t really tell you overall how you’re doing, just how you’re doing that hour.
Admittedly you can make assumptions about how well your book is doing by looking at different ranges, 1-1000 being damn good.
You can track your Amazon ranking by RSS or Twitter:
Booklert from MCQN.