I was telling some duck stories earlier.
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Blogging & Social Media: Where do we go from here?
Presenter: Matt Mullenweg
I’m going to listen.
UPDATE:
Expression
* Most important thing about WordPress is the Presentation, ability to change the design (someone changes presentation every second)
* Facebook, most important thing is the Inbox, ability to send spam-free messages; 2nd is the photos (50% of the page views are to photo pages)
Public
Interaction
Validation
Form Dictates Writing: the tools affect the content people post.
Tools to Check:
Tumblr
Exhortations
4 million WordPress pages per [minute? day? month?] vs 2.1 Wikipedia pages.
photomatt.net is now ma.tt
Achilles Hell of Web 2.0 is spam.
Facebook’s “request” application crap is spam. This is their first big mistake.
Respect people’s time. Single guiding principle for any software development (for anything really: advertising)
Suggestion from recent research says advertising is clicked on by lower income, less education, spend a lot of time online.Let’s verify that.
Advertising needs to evolve. (Hello AdHack)
Megabrands are going to die or be the success model for blogs? Why do you put your brand name in front of everything? Why does each brand have so many sub-brands?
Yahoo’s Flickr, Yahoo News, etc.
Danah Boyd has a great post on this.
YouTube’s related video is their prized thing.
Wikipedia has in-line links as their key thing.
Open Source:
0. the freedom to run the program for any purpose
1-3 great “freedoms” of open source (study, redistribute, improve).
Firefox, Wikipedia (open source, open sourced)
UPDATE 2:
Listen to the podcast of Matt Mullenweg’s Keynote Address.
Robert Ouimet of At Large Media recorded Matt Mullenweg’s keynote address. I thought it was a great speech. He clearly thought about the audience and delivered a top notch address. I think Matt is a very smart cookie, and he totally whipped Boris and I at Wii Tennis. Next time you’re in Van Matt–I want a rematch!
Headline Sponsors
Sponsors
Volunteers
Straight from the lobbyist for Icefields comes this message. It has my support but not my creative energy for writing something original today (trying to gather my thoughts for tomorrow’s Northern Voice panel).
Quote: The Canada Reads “People’s Choice” voting engine is up and running, on the bottom right corner of the page at:
http://www.cbc.ca/canadareads/
Cast your vote as soon as possible (from every computer at your disposal) for Thomas Wharton’s well-loved novel Icefields, the first book by an Alberta author to compete in Canada Reads!
The Canada Reads 2008 debates will be broadcast daily on CBC Radio One from February 25th to 29th at 11:30 am and 7:30 pm (EST/MST/PST).
Tune in and root for Tom (and Steve)!
Canadian Tourism Commission should have a blog in multi-languages, in particular French and English.
Everyone here needs Hummingbird Translations, a great, local Vancouver translation company.
The plan is to talk about:
* Structure
* Content
* Tools
* Translation
* Process
* Politics
Good sites:
* Climb to the Stars (English and French, has summary of the article in the other language)
* Bank of Canada (official Canadian government bank, must publish exactly the same content in exactly the same moment)
* delicious tag of Nancy White on multi-lingual bloggers, Beverley Trainer developed Ruby on Rails platform to work, see ciaris.org
* Wikipedia is a massive, multi-lingual site
* Pop Montreal
* Global Voices
* Joi Ito
* Suw Charman
* Diego Leal, edu-blogger
Questions & Thoughts:
* The invisible posts that are not in your language.
* Tags are interesting way to allow for discovery, tag with multi-lingual.
* URL tells you content language, put in domain, i.e. google.jp
* Offer direction on language
* In URL, site.com/english/
* Joomlah “guess a language” indicator.
* Offer menu.
* Search engines, multiple URLs to same content.
* Ping translators of new content to translate.
* Dotsub comes up again.
* Network effects for translators, using IM
How to mash up content, mid-role, post-role, etc. of licensed content on your blog.
For example, NHL is on YouTube without ads. If you’re not trying to make money on your blog, great, grab that YouTube feed without the ads. But if you want to make money on your site. Then you can add these pre-role, mid-role and post-role ads to licensed content, then Voxant is one place to investigate.
It’s an interesting way to add licensed video to your sites. And you can make some cash.
Voxant
$6-8 average CPM on video
Using licensed, branded content on your site.
http://www.voxant.com/content/website_publishers.php
Voxant works with bloggers to show this content, 20% goes to bloggers.
Mochilla and Clip Syndicate are others.
Derek Miller asks about making your own video and uploading your video.
Vimio
Why does video look like crap online?
1. Way it’s served. YouTube is Lighting Cast.
2. How you save it and load it. 5 Essential Tips for Uploading Video to YouTube
Other tips:
* We love Blip.tv
* www.video.ca
* triggit extension with search box
* TriggitTube Mogul
* Dot Sub
Woke up late today but thankfully made it to Northern Voice at the UBC Forestry building in time to watch the scheduling–my favourite part of the un-conference.
1st session I’m attending is enterprise use of wikis, blogs and other social media.
* Strike a balance between depts., divisions is to know are we sharing with others? Be as open as possible from the beginning. Only lock down pages and things than need to be revealed later.
* Blogs and aggregated data shared by email, which is familiar to people. This helps people get used to blogs.
* No emails with attachments. Put it in the wiki. The statement is “we have these systems, let’s use them.”
* Simply rules–if it has an attachment, put it in the wiki. This is an easy, task-based rule. Think about linking.
* Make it easy early.
* Need grassroots pushing with management buy-in and support.
* The guy who wrote the lunch reviews became the star in the company and things took off from there.
* The “poke” tool made it work in another company.
* Top should harness the power of the people at the bottom.
* Don’t say it’s a wiki. Here’s a resources page. Here’s a website with links. Here’s a page to bookmark. Don’t freak people out.
* Wiki is not a weird magical thing. It’s just HTML.
* Wiki search is sometimes bad.
Great session. Interesting knowledge in the room.
Beware of strangeness.
Well, well, well.
Valentine’s Day is full of advertisements for chocolate. I’m not sure why the two seem to go hand in hand. I suppose there’s a huge amount of sexiness to chocolate.
In a very apt promotional moment, a couple of us at AdHack decided to do our own chocolate Valentine’s Day advertising.
This ad from Giant Ant Media had enough of my office mates squirming that James and I decided to do a press release for AdHack.
Here is the ad that James and I created.
And although this ad wasn’t for AdHack assignment #4 (the Valentine’s Day edition), I think this ad is equally sexy and deserves mention. It was part of a previous AdHack assignment on your favourite kitchen tools.
I think it’s appropriate for Valentine’s, it’s even called “Potted Love”.
The creators Turner-Riggs, describe the concept as follows:
Quote: All-Clad’s ads are very serious: they emphasize professional-grade products for hard-core chefs. We are observing that tradition but obviously subverting it, too. It’s shocking (and I am dying laughing as I type this) but the production quality is still high, in typical All-Clad fashion.
So far the press release has been picked up by Adland in Denmark.
Are you an AdHacker? Today is the day to talk about it. Get some chocolate love on for AdHack.
Never heard of AdHack? It’s a do-it-yourself advertising community for people who think that most advertising sucks and that they could do a better job. Here’s the public site. And if you’re interested in making ads, you can be invited behind the curtain to the private site (shhhhh).
UPDATE:
And another article on Valentine’s advertising and AdHack–on Trendhunter.com
Yahooo, my friend and business colleague Susannah Gardner (aka Super Susie) is launching her latest book tomorrow night at the Railway Club in Vancouver. The book is Blogging for Dummies, 2nd Edition, which she wrote with Shane Birley.
Tomorrow we are having a party for the book, which I am excited about. If you are interested in blogging and book launches, let me know and I might be able to score you a ticket. If you’ve wanted to start a blog and haven’t because you’re unsure of how to start, where to start–or if you are a blogger and you want some great tools, tips and ideas–then this is the book for you.
I like Susannah so much that I’ve also done a press release for the book.
Susannah is great, she and I have been on Lab with Leo together and today we did an interview with Paul Grant for the CBC Arts Report. Every time I am amazed at her ability to speak coherently about technology. It’s a true skill–being able to avoid jargon and relate to people and not geek out to the point of intimidating people.
Congratulations Susannah on the latest book. Yay!