So Misguided

Plain words, uncommon sense

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The Craft of Portus

Lots of fans make incredible art.

Portus 08: Harry Potter dolls

My absolute favourite paintings were by Elizabeth Wu. This one in particular I really, really wanted.

Hermione by Elizabeth Wu

I have to mention my totally cool Snapefest bag. If you’ve never heard the Snapecast podcast, have a listen to the snapey, snarkiness of Snapecast.

Portus 08: Most Precious Gift

The People of Portus

Jim Dale, narrates on the North American audio books. Brilliant.

Portus 08: Masquerade Ball

Henry Jenkins, smarter than Hermione, Director, Comparative Media Studies Program, Massachusetts Institute of Technology

Portus 08: Henry Jenkins

Kindle Sales 12% of Amazon Sales

RyanSpoon.com: Great post on Kindle Sales

Quote:
Amidst all of the discussion about the iPhone 3G that hits stores tomorrow, another industry changing gadget is getting overlooked. According to Time Magazine:

“On a title-by-title basis, of the 130,000 titles available on Kindle and in physical form, Kindle sales now make up over 12% of sales for those titles,. At a technology trade conference in May, CEO Jeff Bezos said that Kindle sales accounted for 6% of book titles sold for the Kindle and in print. So Amazon appears to be selling more e-books.”

Those are big numbers. 12% of sales for books that are available in print AND on the Kindle are purchased for the Kindle

Read the full post …

Portus 2008: Saturday Keynote

image

Bibb Lettuce with Cucumbers and Tomatoes, Oil and Vinegar Dressing

Pecan-Crusted Chicken Breast with Roasted Corn Sauce, Garlic Mashed
Potatoes, Seasonal Fresh Vegetables
or
Vegetable Lasagna

Banana Cream Pie in Almond Crust

And then the phenomenon of podcasting in the Harry Potter community, according to Monique.

DailyMile: Social training and racing for runners, triathletes, and cyclists.

I discovered the DailyMile widget on Caleb Keiter’s blog yesterday and think it is a very cool social tool for training, which seems to be a rather lonely exercise for most of my friends.

You can get training answers, can train with your friends, meet people in your area and find races. I loved watching James’ triathlons. (Note the “watching” part.) And I think the summer boys should get onto this tool and train together. Where’s the race this year? What happened to the boys’ weekends? The fishing? The racing? The sunburns?

image

Looks fun. So fun I might consider running … maybe across the street to get some nachos. Can this thing track calories?

I love it. I AdHack it.

Refuting the Long Tail

The Long Tail theory, as explained by its creator, Wired magazine editor Chris Anderson, holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”

Anita Elberse, a marketing professor at Harvard’s business school, argues that the hits are still holding true online. See the full article here. The most popular YouTube items tend to concentrate on a few. The hits and blockbusters are still how we operate as a society.

This may be true but one of the things Anderson argues in the Long Tail, which business are definitely seeing, is that the hits are becoming smaller because the audiences are more fragmented. So although the hits are still working, the question for me is “for how long?”

The other part of the Long Tail is that businesses need to stop thinking about marketing only in the mindset of the hits. For example, the tv ad, the Grand Central print ad placement, the NYTimes ad. Less and less effective.

I’m glad these discussions are still going on. To me it shows that there’s something great opportunity to fix the way marketing works today.

Source: Thanks to Dan Wagstaff

WSJ.com
TheLongTail.com
Harvard Business Review

Left Brain or Right Brain?

Does everyone’s left brain like this or just mine?


You Are 35% Left Brained, 65% Right Brained


The left side of your brain controls verbal ability, attention to detail, and reasoning.
Left brained people are good at communication and persuading others.
If you’re left brained, you are likely good at math and logic.
Your left brain prefers dogs, reading, and quiet.

The right side of your brain is all about creativity and flexibility.
Daring and intuitive, right brained people see the world in their unique way.
If you’re right brained, you likely have a talent for creative writing and art.
Your right brain prefers day dreaming, philosophy, and sports.

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