So Misguided

Plain words, uncommon sense

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Made to Break Makes the Globe and Mail

Heather Menzies, author of No Time: Stress and the Crisis of Modern Life, wrote a very positive review of Giles Slades’ book Made to Break in Saturday’s Globe and Mail. She starts by saying “Giles Slade has produced a riveting piece of cultural history to explain the veritable mushroom cloud of electronic waste threatening our planet, while hinting suggestively at why the public seems so detached from the crisis and even its role in creating it.”

She goes on to give a great summary of the narrative path Giles takes through consumer obsolescence: paper shirt fronts, the Yankee (a cheap pocket watch that ran for a limited time), razor blades, rubbers, santitary napkins, Flapper-era extravagance, seasonal fashion, yearly automobile model changes, death dating components, cell phones, tvs, bikinis, and basically all the things we’ve invented that generate more and more waste.

One of Menzies’ best observances of Made to Break is that “it’s troubling enough to consider that planet-exhausting and even planet-poisoning obsolescence is implicitly institutionalized at the highest levels of business and government leadership in the United States” (I’d include Canada, Great Britain and the rest of the first world) but “more troubling still is how we, the general consuming pulic, are wrapped up in it in a way that almost guarantees we won’t sense the connection.”

Al Gore’s film An Inconvenient Truth forces its audience to look at the connections between human activity and global warming. Giles Slades’ book Made to Break forces its audience to remember all the times that greed and economics have trumped responsible citizenship. The throwaway culture we live in means that we love the new iPod, the new Nokia phone, HD tv, we want and demand more, smaller, faster, better, but to what end.

We’ve allowed, in fact encouraged, shorter and shorter life cycles for products, to the point where it has become cheaper to produce something new rather than to tear down, re-purpose or recycle the old. The economics of our creativity has meant good things for business but bad things for the planet.

If you’re into saving the world, consider the reasons why you’ve bought a new car, a new computer, a new cell phone–at what point did we start accepting such rapid obsolescence of products?–but also consider how often you buy new shoes, new pens, new razors, new boxes of cereal, anything that is packaged and which gets thrown away.

The idea is to move from the ethic of discarding to the ethic of durability. Our challenge is to encourage advancement and innovation while not contributing to landfills. Can we do it?

An Introduction to RSS

In case you’re impatient, here’s the link I’m going to tell you about at the bottom of the post:
http://socialsignal.com/rsstocracy

Now let me get there by the scenic route:
Just a few days ago I was talking to a friend of mine about the barriers to entry regarding technology adoption and understanding–basically all the ways that computer geeks neglect late adopters and how they (we?) do a bad job at involving them in the conversation.

My friend pointed out that those on the leading edge of technology trends tend to talk to people as advanced or more advanced (we get excited; we’re obsessed; we want to know more; we don’t understand why other people don’t get it, we think they’re so 1997). I grudgingly agreed that that may be true because early adopters are often running so fast to keep up with those at the front of the pack that they forget to look behind them.

The big question of the night was “for those interested-but-not-obsessed folks (the majority of the population), how do they catch up?”

Where are the on-ramps to the conversation?

Where are the primers and introductions?

In my case, my coworkers are only indifferent to search engine optimization, RSS feeds, blogs, wikis, podcasts–whatever–when they don’t understand the value or benefit of the technology to their lives, how it affects their workflow, their business … But once they get it, watch out.

The same is true for new media courses, technology articles, and web strategy websites. Often the “target audiences” don’t recognize themselves as the intended audience. So how do we change that?

First off, smart people like Alexandra Sameul, CEO of SocialSignal.com create the primers and introductions to the key topics. Second, people like me catch you off guard and earnestly suggest that instead of reading a book review on this site you go off and read about RSS. (Even if you’re a computer whiz, read the article to get an idea of how to present a technical piece of information in a personable way.)

Here is THE BEST explanation of RSS I’ve ever read.
It’s a one page overview of RSS and how to get started. What is RSS, Why RSS, and How to Start Using RSS.

Totally brilliant. The best 10 minutes you’ll spend today. Don’t delay. Read it now.
http://socialsignal.com/rsstocracy

SFU New Media replacement course

If you were interested in the SFU New Media workshop, which sadly has been cancelled this year. Let me recommend WebVisions 2006 “Explore the Future of the Web”, which is taking place July 20 to 21, 2006 at the Oregon Convention Center in Portland, OR.

Home

Here’s how the organizers describe the conference: “Join the rockstars of design, user experience and business strategy: Jared Spool, Hillman Curtis, Luke Williams, Kelly Goto and a cavalcade of their fellow visionaries for two days of mind-melding on what’s new in the digital world. Get a glimpse into the future, along with practical information that you can apply to your Web site, company and career.”

The schedule looks packed with goodness. View the schedule.

DL Byron is going to be there and he’s great. I met him at the Blog Business Summit (which I also highly recommend), and of course the other speakers are also noteworthy.

HarperCollins Canada Starts Podcasting

I’m a little behind announcing this, but in case you haven’t heard, HarperCollins Canada is working with Foursevens Podcast Network to produce a podcast series.

The podcasts will be released twice a month and feature author interviews.

Among the authors tentatively scheduled:

* Gautam Malkani ñ Londonstani
* Jon Evans ñ Invisible Armies
* Sara Gruen ñ Water for Elephants (This is on my summer reading list. Circus life during the Depression. Here’s the description from the Harpers website: “Orphaned and penniless at the height of the Depression, Jacob Jankowski escapes everything he knows by jumping on a passing train and inadvertantly runs away with a struggling, second-rate circus. But Jacob finds work in the menagerie, where he becomes a savior for the animals. He also comes to know Marlena, the star of the equestrian act — and wife of August, a charistmatic but cruel animal trainer.” I’m looking forward to reading the book and then listening to the podcast. I like that the circus is second rate.)
* Lydia Millet ñ Oh, Pure and Radiant Heart
* Dennis Bock ñ The Communistís Daughter
* Rebecca Godfrey ñ Under the Bridge

I think podcasts are a great way for readers to engage with authors. Sometimes I want to listen to an author before I read the book, sometimes I want to listen after I’ve read the book. It’s dependent on who the author is and what I already know about them. Regardless, I’m always searching online for more information about authors I love and books that I’ve read or want to read.

While we’re talking podcasts, if you’re a fan of celebrity chef Anthony Bourdain, part 1 of the 3-part podcast from Raincoast Books and At Large Media is available today. www.raincoast.com/podcast/. Have a listen: direct link to MP3. Bourdain talks about the crazy questions he gets about himself and his books. There’s some life philosophy, reader questions and little insider tidbits about Bourdain’s life.

UPDATE: My mistake, HarperCollins started podcasting in January with Jay Ingram. Steve Osgoode wrote me a note saying they did 21 episodes. Thanks for the correction Steve. You can hear the first podcast by visiting:
http://www.jayingram.ca/archive/2006_01_01_jayingram_archive.html

More Feedback on BEC Writers to Readers Conference

On Tuesday I posted on the BookExpo Canada Writers to Readers Conference. Since that time Kate S. has offered her comments (see UPDATE in original post), and Siobhan Long, the marketing manager at Raincoast Books has allowed me to post her notes. I’ve summarize for length but here’s the overview.

Siobhan’s Notes (the editor’s cut)
“All the speakers stressed how important all of this is [understanding online marketing], and how you really have to listen to and invest in the people who know about this stuff … There were 235 people in attendance for the talk (and a previous Humber seminar got 63 ppl) … they were publishers, booksellers and authors … a mix of people who agreed with the speakers and those who remained very reticent to embrace or accept technology.

—————————
Michael Cader, www.publishersmarketplace and Publishers Lunch e-newsletter

Your passion and knowledge needs to get off the TI’s and out of our internal databases … we need to share all this info with readers. Don’t just keep cutting and pasting the same catalogue copy … unlock the good stuff! Your site should aggregate ALL the info and passion (etc.) you have or know about concerning your books.

Don’t base your website on a paper model (i.e., reproduce your printed catalogue online): you should be looking at how the online world works, not using the model of your books or how you publish books.

The web is the best place for book publishers b/c, by it’s nature, it attracts readers; plus, the web is where we do everything now… don’t let books be absent or underpresented from this realm. Use the web to sell the core of what you do, not individual products.

—————————
Michael Tamblyn, BookNet Canada

His main point was that there’s more than one way to measure a “bestseller” — i.e., a poetry bestseller VS a fiction bestseller. People want more targeted types of bestseller lists.

Typical weekly sales: 50% non-fiction, 30% fiction, 20% juvenile

The top 200 books sold in Canada = 20% of book sales (i.e., bestsellers)
The next top 5,000 books sold in Canada = 40% of book sales
The next top 95,000 books sold in Canada = 40% of book sales (i.e., the longtail)

—————————
Kevin Smokler, founder of The Virtual Book Tour and author of Bookmark Now

Branding is the creation of an immediate emotional association with a book or author. Be like Apple, not Windows: create a sense of trust and belonging.

Branding is not top-down, you can’t tell ppl what to read … YOU need to be the locus of where people ENGAGE and CONVERSE about a book or author.

Provide a place for readers to share their enthusiam. Don’t just sell a book and then ignore your readers; they want to engage with you afterwards. We’re in the business of ideas, content and lifestyle — not just books. Books are just the beginning of what we’re selling.

“This is a great book” is NOT a brand. Strong branding: trust, engagement, efficiency, cross-platform (i.e,. provides MANY points of enagagement, or on-ramps to a book (like trailers for a movie, or food samples at the grocery store).

Who should be doing all this work?
– IT people
– Online marketing Dept
– Create a “director of reader relations” position if you can
– Interns & local techies
– Invest in sending your employees to Web 2.0 professional development: confernces like SXSW etc on new trends in online & tech.

Other site to know about:
http://www.Freeconferencecall.com (use it to connect authors to book clubs)
http://lbc.typepad.com/
http://www.readerville.com/
http://bibliobuffet.com/
http://www.bookreporter.com/

NEW site: MySpace Books http://collect.myspace.com/index.cfm?fuseaction=books

—————————
“Reclaiming Readers” panel discussion

On Amazon: 54% of sales were longtail (according to Amazon)
At Indies: 70-80% of sales were longtail (according to a bookseller who compared BookNet data to data from some big indies)

NEW site: Rabble Booklounge just launched (reviews, store, event listings, podcasts, book club):
http://www.rabble.ca/lounge/

—————————
Advice for publishers from Judy Rebick from rabble.ca: “Invest in people who understand the web … and listen to them. Move faster, be open, be more creative. Don’t hold on to your old ways.”

Advice for publishers from Albert Lai from bubbleshare.com: Authors should have blogs, they shouldn’t wait for their publishers to do this.

Follow youth trends and online trends. But don’t just do something new just b/c it’s new.

Participate in the longtail through dialogue online. Look beyond the book itself.

——- end of Siobhan’s notes ——-

Thank you Siobhan for these incredible notes and for letting them be shared.

Do you have notes to share? Did you attend BEC 2006? Were you a speaker?

Add to the conversation. Post your thoughts in the comments.

The Georgia Straight Starts a Blog

John Burns at Vancouver’s Georgia Straight–my favourite free weekly newspaper–has started a quasi blog on http://www.straight.com/section.cfm?id=407

At the moment you have to submit comments via email and there’s no RSS, but it’s coming soon.

In the meantime, John has quite a witty repertoire going on over there. Check it out. I’ve learned about an unfortunate instance of cottaging. (quiet giggle)

Views blog: http://www.straight.com/section.cfm?id=407
News blog: http://www.straight.com/section.cfm?id=406

Feedback on BookExpo Canada’s Writers to Readers Conference

On May 24 I put out a desperate plea to anyone attending the BEC Writers to Readers conference at BEC to please, please, report back.

Well here are some reports:

From Kiley Turner on the Work Industries blog:
“Conferences can be among the dullest events out there. But once in a while, a conference comes together in a way that is truly excitingóreinforcing ideas you might have been contemplating, jumpstarting thoughts that were percolating, and introducing new ideas that stimulate your whole outlook. I attended such a conference earlier this month in Toronto. It was called Writers to Readers: Linking the Content Creators to the End Users, and it was organized by Humberís School of Creative & Performing Arts.”

Kiley talks about not being a techie but finding inspiration nonetheless in the presenters’ words of wisdom. Her rough notes are also posted.
Check out the Work Industries posting.

From John Maxwell on the SFU Thinkubator website:
“In Toronto Friday (June 9) I attended the above-titled conference day [Writers to Readers], which was more interestingly subtitled “Linking the Content Creators to the End Users”óparticularly provocative wording for an audience of book industry people. The day was evidently run and set up by Don Sedgwick and Shawn Bradley; if anyone can talk to book people, it’s them.”

John points out that for a tech audience Michael Cader and Kevin Smokler didn’t add anything new to the ongoing conversation, however, for a publishing audience of several hundred people, it seemed like the book industry might finally be taking the web seriously.
Check out the Thinkubator posting.

Did you attend? Were you a speaker? Do you have notes to add to the conversation?

Post them here in the comments.

——

UPDATE:

From Kate’s Book Blog:
Check out Kate’s Book Blog and her 2-part post on the conference.

Part 1: highlights and lowlights, “Guest speaker Kevin Smoklerís assertion that the book is only the beginning was very much the party line throughout the day.”

Part 2: Small press spotlight focuses on the sessions on branding. “There was a lot of talk at the BookExpo Canada Conference about the branding of books and the branding of authors. But there appeared to be general agreement among the various panellists that, at this point in time, the branding of publishers is a dead end.”

Kate goes on to comment that this may be true for large, mainstream publishers, but that there may still be an opportunity for small presses.

I couldn’t agree more. I think book publishers are similar to film production companies. It’s as likely that a book buyer can tell you the publisher of the last book they read as it is for a movie goer to tell you the film company that produced the last movie they saw. (I know the film addicts will pick apart my comparison, but I’m talking in general terms here.)

There are exceptions, of course. People will go to see a Pixar film because it’s Pixar and there’s a built in expectation. I think if publishers can find one element of their company to build as a brand, then they’re doing a good job.

In promotion of small/indie presses, Kate is starting a new feature on her blog called “Small Press Spotlight.” Once per month she’ll profile a different small/indie press. I think that’s an awesome idea. Again here’s the link to Kate’s Book Blog.

From Siobhanís personal notes
ìAll the speakers stressed how important all of this is [understanding online marketing], and how you really have to listen to and invest in the people who know about this stuff … There were 235 people in attendance for the talk (and a previous Humber seminar got 63 ppl) … they were publishers, booksellers and authors óa mix of people who agreed with the speakers and those who remained very reticent to embrace or accept technology.

Like Kate, Siobhan has some really sound opinions about the speakers that she heard at BEC. Her session notes are incredibly detailed and offer a further perspective on the day’s events.

I posted an trimmed down version of the notes in a separate blog post found here.

Again, if you have thoughts to share, please do so here.

Bubble Battle This Sunday

All of you Vancouverites should go to this! There will be one in Montreal and one in Toronto too.

After all, who doesn’t love blowing bubbles? I, in fact, blow bubbles to relieve stress. It is very difficult to be grumpy when you’re blowing bubbles.

Bubble Battle Vancouver
SUNDAY, JULY 2 @ 3 PM PST
ART GALLERY, VANCOUVER

Meet on the south side.
Rain or shine.

For more info, e-mail love@newmindspace.com
http://newmindspace.com/bubblebattle.php

Check out the Flickr tag: “bubblebattle”

SFU New Media Workshop Cancelled for 2006

I say this with great sadness: the SFU New Media workshop is cancelled for this summer.

The ultimate challenge was that not enough participants were registered before the cut-off date. Sad but true.

I’m disappointed the program is not going ahead because the participants registered seemed very keen on the program and the content available. That said, I’m sure SFU will plan for another new media workshop, or that the awesome speakers will ultimately self-organize and offer something even better than what was planned for this summer.

If you were interested in the SFU new media workshop then stay tuned to the speakers’ blogs. Most of the speakers blog regularly and post about the conferences they’re attending and when they’re speaking. I also suggest watching www.upcoming.org for event listings.

In the meantime, let me brag about those wonderful speakers. In alphabetical order:

Haig Armen was a key force behind concept, strategic and design development for CBC Radio 3. He earned 13 international awards. His new-media company, HaigMedia has developed logos, ads, promotional items, and CD covers for clients that include Warner Music, BMW, and Chanel.
Monique says: talking to Haig about design and social media is definitely worthwhile. Watch for his future speaking gigs at SFU.

Darren Barefoot has spent the last decade working for software companies in Canada and Europe. As head geek at Capulet, he manages online marketing and technical writing projects. He applies his background as a technologist and technical communicator to provide accurate technical collateral and online presence for Capuletís clients. Before starting Capulet, he spent two years in Dublin, Ireland, as a technology evangelist for Cape Clear Software. Previously, Barefoot was manager of technical communication at MPS, and has consulted for EA Sports, Radical Entertainment, and sundry start-ups in Canada and Ireland. He maintains a personal weblog at www.darrenbarefoot.com.
Monique says: Darren is also the guy behind the Northern Voice blogging conference. Aside from James, Darren’s blog was the first I ever read.

Alexandre Brabant is the founder of Vancouver eMarketing 101, www.emarketing101.net. Before starting Vancouver eMarketing 101, he worked as an eBusiness Marketing Manager for Resort Reservations Network (part of the Intrawest Group). He was able to test his eMarketing ìrecipeî with sites such as www.whistler-blackcomb.com, www.tremblant.com, www.vancouver.com, and twelve other sites in the travel industry.
Monique says: Alex is the most enthusiastic person I know, his lectures on search keep me captivated and then desperate to log into my Adwords account.

Avi Bryant is the co-founder of Smallthought Systems Inc., a Vancouver startup focused on web-based collaboration tools. He is best known in the open source Squeak Smalltalk community, where he devotes himself to making it faster and easier for developers to build web applications. With Smallthought, he hopes to enable less technical users to do the same thing. Avi is one of the principal developers of DabbleDB, a revolutionary web-based data management application.
Monique says: DabbleDB is revolutionary. I had a beta password and loved creating databases on the fly. A definite must-try for 2006.

Susannah Gardner is the co-founder and creative director of Hop Studios Internet Consultants, a web design company specializing in custom web solutions for content publishers. She is also a freelance writer and author; her latest books include Buzz Marketing With Blogs for Dummies and BitTorrent for Dummies. From 1997 to 2003, she was an adjunct professor at the University of Southern California School for Communication. She can be found at www.buzzmarketingwithblogs.com and www.hopstudios.com. She keeps a personal blog at www.unfavorablepink.com.
Monique says: Susie’s design work on the Candy Blog had me wishing for gum drops, and Buzz Marketing with Blogs is a fantastic resource.

Steve Kellas is a Vancouver web writer and creative consultant. His varied background in music, psychology, marketing, and multimedia gives him a natural writing style and a unique creative approach. Kellas is currently working for a local technology company and hopes to one day finish the next great Canadian novel.
Monique says: He also teaches a course out at UBC Continuing Studies.

Kris Krug has been publishing online since 1998.
Monique says: He is prolific and an amazing photographer, although he always gets my bad side. I think KK is known by everyone in the Lower Mainland–in fact there’s a conspiracy theory that he has a twin, no man can be in so many places. Krug is most often found at www.KrisKrug.com and with the folks at Bryght.

Robert Ouimet has been a professional broadcaster since 1971 when, at the age of 15, he started work as a disc jockey at CKDM Dauphin Manitoba. He’s an award winning journalist, with a professional career that spans 30 years, four provinces and 3 continents. While working at the Canadian Broadcasting Corporation in the early-90’s, Robert saw the possibilities of what we now call convergence. He was a pioneer in melding broadcasting with audience interactivity on the Internet. His involvement with the Internet in the early 90’s lead to pioneering work both within the CBC and in Internet broadcasting. His show RealTime made Internet history when it became the first interactive program heard live around the world. He later went on to create CBC Radio 3, CBC first converged media group, and winner of over 30 international awards, including 3 Webby awards, the Oscar’s of the Internet.
Monique says: Robert is also the voice on the Raincoast podcasts and the producer. I think he does a fine job. Have a listen. Robert also organized last year’s SFU new media program with his business partner Emma, check out the presentations they posted on their company site, At Large Media.

Robert Scales founded Raincity Studios, a more than superb new media firm (my words) that is focused on web marketing, web 2.0 development, and web design in 2003. Robert can be found also at www.robertscales.org.
Monique says: Robert co-produced a series of workshops on blogs and social networking tools at the Banff New Media Institute, and I was the winner of the Blogs n Dogs contest, which meant I got to attend the December workshop. Raincity has a special place in my heart.

James Sherrett’s first internet job was as a writer for a financial information website. That cued his interest (and sometimes infatuation) in the web. Since that first job James has played a number of different roles at companies involved in travel, social networking, finance, software and e-commerce, all focusing on the intersection of culture, commerce, people and technology. In the fall of 2003 Turnstone published James’ first novel, Up in Ontario. He built a blog to support that novel, www.upinontario.com. In 2006, James started his own company Work Industries, www.iworkindustries.com.
Monique says: James is my partner in crime, chaos and life in general. I think he’s more than great.

Travis F. Smith is the owner of Hop Studios, a web design and development company. He has been building content-rich, elegant websites since 1994, when he was deputy editorial director and one of the creators of the Los Angeles Times website. Heís also a professional speaker on such topics as blogging, subscription-based revenue models, and online journalism. He has been the editor of variety.com and a lecturer at the University of Southern California.
Monique says: Travis was also instrumental in setting up this blog–I owe him and Susie many, many thanks.

Paul Sullivan was the western editor of the Globe and Mail, and managing editor of The Vancouver Sun before launching Sullivan Media in 1998. He has also been a senior TV network news producer, the host of CBC-Vancouverís morning radio show, founding editor of West Magazine and an executive for Telemedia, one of Canadaís largest magazine companies. Still a working journalist, he writes a weekly column on business in the west for Globe Investorgold. Sullivan Media works with a wide array of corporate and organizational clients across North America to create effective communications plans and products.
Monique says: Paul’s regular course on Getting the Money to Flow will be held in early 2007 at SFU.

Weston Triemstra has been landscaping new media since 1993. Currently, he is a software developer at Sxip Identity where he builds the user interface of sxore, an identity and reputation system for blog authors, readers, and commentators. Previously, he has worked with Ericsson, GTE, IBM, Microsoft, Real Networks, Blast Radius, Adbusters, Adcritic, and the CBC. Career highlights include two Gemini nominations, a Science and Technology Emmy nomination, coding the launch of the bcyellowpages.com, building a streaming video kiosk in Amsterdam, and co-creating CBCís late-night, cross-platform venture ZeD.
Monique says: I was really looking forward to Weston’s talk on digital identity. I can’t stand remembering all my current passwords. I need to sxip through that garbage.

My heartfelt thanks to the speakers. I look forward to working with them again in the future.

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