So Misguided

Plain words, uncommon sense

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Vancouver Folk Festival 2006

Festival Fairy

Opportunity rang yesterday around 2 pm with an invitation to the Vancouver Folk Festival. I used to be a volunteer at the festival but in the last couple of years my life accelerated to a pace that made it impossible to volunteer the number of hours required.

One of my favourite folk fest memories is working Sunday morning and standing on the main stage when the gates open. The William Tell Overature plays on the main stage speakers and folk fest fans storm the seating area in front of the stage to stake their claim of space for the day. There are coordinated efforts with mom and dad each hanging onto a tarp corner and taking flying leaps to spread the tarp in warp speed. Sons and daughters in tow, coolers bouncing off legs. Flags and marker posts go up. And in 2 minutes the entire area is covered with a patchwork quilt of blanket squares.

Admist the bizarre, multi-tie-dyed, misguided fashionists, you catch glimpses of beauty itself. Yesterday there was the red-haired girl and this princepessa.

Publishing Statistics

Stats on the publishing industry are collected at the below site. Most are American and there’s a disclaimer that numbers may not be up to date and that sources are only listed when known and often may not appear on the websites referenced. Sounds dodgey but I want to remember the link:

http://parapublishing.com/sites/para/resources/statistics.cfm

Social Tech Brewing

If you’re free Monday and are interested in a little networking, beer and hang-out session, come to Social Tech Brewing.

Social Tech Brewing Vancouver
Border-Busting: a conversation with Katrin Verclas
July 17th, Radha Eatery

What is Social Tech Brewing? It’s a meet-up of people working with non-profits and technology, and it’s fun.

This month’s event features a conversation with Katrin Verclas, the incoming director of The Nonprofit Technology Enterprise Network (N-TEN), an American group that works to support the diverse people and organizations who help nonprofits employ technology effectively.

According to Rob, “Katrin will lead an informal discussion about whether/how US npos can work more effectively here in Canada. Sheíll also introduce us to a new project from the N-TEN Technobabes Community: ‘BraCamp,’ which weíre hoping will lead to a broader conversation about gender issues in nonprofit technology.”

The presentation and Q&A starts at 7:15 and wraps up by 8. Pre- and post-presentation there are drinks at Radha at the Brickhouse.

RSVP on http://upcoming.org/event/87669

Date: July 17 2006, 7:00-9:00pm
Venue: Radha Eatery, 730 Main Street, Vancouver, BC. (map)
Cost: Free!

Made to Break Makes the Globe and Mail

Heather Menzies, author of No Time: Stress and the Crisis of Modern Life, wrote a very positive review of Giles Slades’ book Made to Break in Saturday’s Globe and Mail. She starts by saying “Giles Slade has produced a riveting piece of cultural history to explain the veritable mushroom cloud of electronic waste threatening our planet, while hinting suggestively at why the public seems so detached from the crisis and even its role in creating it.”

She goes on to give a great summary of the narrative path Giles takes through consumer obsolescence: paper shirt fronts, the Yankee (a cheap pocket watch that ran for a limited time), razor blades, rubbers, santitary napkins, Flapper-era extravagance, seasonal fashion, yearly automobile model changes, death dating components, cell phones, tvs, bikinis, and basically all the things we’ve invented that generate more and more waste.

One of Menzies’ best observances of Made to Break is that “it’s troubling enough to consider that planet-exhausting and even planet-poisoning obsolescence is implicitly institutionalized at the highest levels of business and government leadership in the United States” (I’d include Canada, Great Britain and the rest of the first world) but “more troubling still is how we, the general consuming pulic, are wrapped up in it in a way that almost guarantees we won’t sense the connection.”

Al Gore’s film An Inconvenient Truth forces its audience to look at the connections between human activity and global warming. Giles Slades’ book Made to Break forces its audience to remember all the times that greed and economics have trumped responsible citizenship. The throwaway culture we live in means that we love the new iPod, the new Nokia phone, HD tv, we want and demand more, smaller, faster, better, but to what end.

We’ve allowed, in fact encouraged, shorter and shorter life cycles for products, to the point where it has become cheaper to produce something new rather than to tear down, re-purpose or recycle the old. The economics of our creativity has meant good things for business but bad things for the planet.

If you’re into saving the world, consider the reasons why you’ve bought a new car, a new computer, a new cell phone–at what point did we start accepting such rapid obsolescence of products?–but also consider how often you buy new shoes, new pens, new razors, new boxes of cereal, anything that is packaged and which gets thrown away.

The idea is to move from the ethic of discarding to the ethic of durability. Our challenge is to encourage advancement and innovation while not contributing to landfills. Can we do it?

An Introduction to RSS

In case you’re impatient, here’s the link I’m going to tell you about at the bottom of the post:
http://socialsignal.com/rsstocracy

Now let me get there by the scenic route:
Just a few days ago I was talking to a friend of mine about the barriers to entry regarding technology adoption and understanding–basically all the ways that computer geeks neglect late adopters and how they (we?) do a bad job at involving them in the conversation.

My friend pointed out that those on the leading edge of technology trends tend to talk to people as advanced or more advanced (we get excited; we’re obsessed; we want to know more; we don’t understand why other people don’t get it, we think they’re so 1997). I grudgingly agreed that that may be true because early adopters are often running so fast to keep up with those at the front of the pack that they forget to look behind them.

The big question of the night was “for those interested-but-not-obsessed folks (the majority of the population), how do they catch up?”

Where are the on-ramps to the conversation?

Where are the primers and introductions?

In my case, my coworkers are only indifferent to search engine optimization, RSS feeds, blogs, wikis, podcasts–whatever–when they don’t understand the value or benefit of the technology to their lives, how it affects their workflow, their business … But once they get it, watch out.

The same is true for new media courses, technology articles, and web strategy websites. Often the “target audiences” don’t recognize themselves as the intended audience. So how do we change that?

First off, smart people like Alexandra Sameul, CEO of SocialSignal.com create the primers and introductions to the key topics. Second, people like me catch you off guard and earnestly suggest that instead of reading a book review on this site you go off and read about RSS. (Even if you’re a computer whiz, read the article to get an idea of how to present a technical piece of information in a personable way.)

Here is THE BEST explanation of RSS I’ve ever read.
It’s a one page overview of RSS and how to get started. What is RSS, Why RSS, and How to Start Using RSS.

Totally brilliant. The best 10 minutes you’ll spend today. Don’t delay. Read it now.
http://socialsignal.com/rsstocracy

SFU New Media replacement course

If you were interested in the SFU New Media workshop, which sadly has been cancelled this year. Let me recommend WebVisions 2006 “Explore the Future of the Web”, which is taking place July 20 to 21, 2006 at the Oregon Convention Center in Portland, OR.

Home

Here’s how the organizers describe the conference: “Join the rockstars of design, user experience and business strategy: Jared Spool, Hillman Curtis, Luke Williams, Kelly Goto and a cavalcade of their fellow visionaries for two days of mind-melding on what’s new in the digital world. Get a glimpse into the future, along with practical information that you can apply to your Web site, company and career.”

The schedule looks packed with goodness. View the schedule.

DL Byron is going to be there and he’s great. I met him at the Blog Business Summit (which I also highly recommend), and of course the other speakers are also noteworthy.

HarperCollins Canada Starts Podcasting

I’m a little behind announcing this, but in case you haven’t heard, HarperCollins Canada is working with Foursevens Podcast Network to produce a podcast series.

The podcasts will be released twice a month and feature author interviews.

Among the authors tentatively scheduled:

* Gautam Malkani ñ Londonstani
* Jon Evans ñ Invisible Armies
* Sara Gruen ñ Water for Elephants (This is on my summer reading list. Circus life during the Depression. Here’s the description from the Harpers website: “Orphaned and penniless at the height of the Depression, Jacob Jankowski escapes everything he knows by jumping on a passing train and inadvertantly runs away with a struggling, second-rate circus. But Jacob finds work in the menagerie, where he becomes a savior for the animals. He also comes to know Marlena, the star of the equestrian act — and wife of August, a charistmatic but cruel animal trainer.” I’m looking forward to reading the book and then listening to the podcast. I like that the circus is second rate.)
* Lydia Millet ñ Oh, Pure and Radiant Heart
* Dennis Bock ñ The Communistís Daughter
* Rebecca Godfrey ñ Under the Bridge

I think podcasts are a great way for readers to engage with authors. Sometimes I want to listen to an author before I read the book, sometimes I want to listen after I’ve read the book. It’s dependent on who the author is and what I already know about them. Regardless, I’m always searching online for more information about authors I love and books that I’ve read or want to read.

While we’re talking podcasts, if you’re a fan of celebrity chef Anthony Bourdain, part 1 of the 3-part podcast from Raincoast Books and At Large Media is available today. www.raincoast.com/podcast/. Have a listen: direct link to MP3. Bourdain talks about the crazy questions he gets about himself and his books. There’s some life philosophy, reader questions and little insider tidbits about Bourdain’s life.

UPDATE: My mistake, HarperCollins started podcasting in January with Jay Ingram. Steve Osgoode wrote me a note saying they did 21 episodes. Thanks for the correction Steve. You can hear the first podcast by visiting:
http://www.jayingram.ca/archive/2006_01_01_jayingram_archive.html

More Feedback on BEC Writers to Readers Conference

On Tuesday I posted on the BookExpo Canada Writers to Readers Conference. Since that time Kate S. has offered her comments (see UPDATE in original post), and Siobhan Long, the marketing manager at Raincoast Books has allowed me to post her notes. I’ve summarize for length but here’s the overview.

Siobhan’s Notes (the editor’s cut)
“All the speakers stressed how important all of this is [understanding online marketing], and how you really have to listen to and invest in the people who know about this stuff … There were 235 people in attendance for the talk (and a previous Humber seminar got 63 ppl) … they were publishers, booksellers and authors … a mix of people who agreed with the speakers and those who remained very reticent to embrace or accept technology.

—————————
Michael Cader, www.publishersmarketplace and Publishers Lunch e-newsletter

Your passion and knowledge needs to get off the TI’s and out of our internal databases … we need to share all this info with readers. Don’t just keep cutting and pasting the same catalogue copy … unlock the good stuff! Your site should aggregate ALL the info and passion (etc.) you have or know about concerning your books.

Don’t base your website on a paper model (i.e., reproduce your printed catalogue online): you should be looking at how the online world works, not using the model of your books or how you publish books.

The web is the best place for book publishers b/c, by it’s nature, it attracts readers; plus, the web is where we do everything now… don’t let books be absent or underpresented from this realm. Use the web to sell the core of what you do, not individual products.

—————————
Michael Tamblyn, BookNet Canada

His main point was that there’s more than one way to measure a “bestseller” — i.e., a poetry bestseller VS a fiction bestseller. People want more targeted types of bestseller lists.

Typical weekly sales: 50% non-fiction, 30% fiction, 20% juvenile

The top 200 books sold in Canada = 20% of book sales (i.e., bestsellers)
The next top 5,000 books sold in Canada = 40% of book sales
The next top 95,000 books sold in Canada = 40% of book sales (i.e., the longtail)

—————————
Kevin Smokler, founder of The Virtual Book Tour and author of Bookmark Now

Branding is the creation of an immediate emotional association with a book or author. Be like Apple, not Windows: create a sense of trust and belonging.

Branding is not top-down, you can’t tell ppl what to read … YOU need to be the locus of where people ENGAGE and CONVERSE about a book or author.

Provide a place for readers to share their enthusiam. Don’t just sell a book and then ignore your readers; they want to engage with you afterwards. We’re in the business of ideas, content and lifestyle — not just books. Books are just the beginning of what we’re selling.

“This is a great book” is NOT a brand. Strong branding: trust, engagement, efficiency, cross-platform (i.e,. provides MANY points of enagagement, or on-ramps to a book (like trailers for a movie, or food samples at the grocery store).

Who should be doing all this work?
– IT people
– Online marketing Dept
– Create a “director of reader relations” position if you can
– Interns & local techies
– Invest in sending your employees to Web 2.0 professional development: confernces like SXSW etc on new trends in online & tech.

Other site to know about:
http://www.Freeconferencecall.com (use it to connect authors to book clubs)
http://lbc.typepad.com/
http://www.readerville.com/
http://bibliobuffet.com/
http://www.bookreporter.com/

NEW site: MySpace Books http://collect.myspace.com/index.cfm?fuseaction=books

—————————
“Reclaiming Readers” panel discussion

On Amazon: 54% of sales were longtail (according to Amazon)
At Indies: 70-80% of sales were longtail (according to a bookseller who compared BookNet data to data from some big indies)

NEW site: Rabble Booklounge just launched (reviews, store, event listings, podcasts, book club):
http://www.rabble.ca/lounge/

—————————
Advice for publishers from Judy Rebick from rabble.ca: “Invest in people who understand the web … and listen to them. Move faster, be open, be more creative. Don’t hold on to your old ways.”

Advice for publishers from Albert Lai from bubbleshare.com: Authors should have blogs, they shouldn’t wait for their publishers to do this.

Follow youth trends and online trends. But don’t just do something new just b/c it’s new.

Participate in the longtail through dialogue online. Look beyond the book itself.

——- end of Siobhan’s notes ——-

Thank you Siobhan for these incredible notes and for letting them be shared.

Do you have notes to share? Did you attend BEC 2006? Were you a speaker?

Add to the conversation. Post your thoughts in the comments.

The Georgia Straight Starts a Blog

John Burns at Vancouver’s Georgia Straight–my favourite free weekly newspaper–has started a quasi blog on http://www.straight.com/section.cfm?id=407

At the moment you have to submit comments via email and there’s no RSS, but it’s coming soon.

In the meantime, John has quite a witty repertoire going on over there. Check it out. I’ve learned about an unfortunate instance of cottaging. (quiet giggle)

Views blog: http://www.straight.com/section.cfm?id=407
News blog: http://www.straight.com/section.cfm?id=406

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