I’m not going to BookExpo Canada this year and I’m seriously disappointed because there is a full-day session on Friday, June 9 on online book promotion. If you are attended BookExpo, please attend this session and report back.
You have to register before May 26! That’s really soon.
Here’s what you need to know:
Friday, June 9
Writers to Readers: Linking the Content Creators to the End Users
Cost is $40 for BPC Writer Associations’ Members, $100 for everyone else.
Link to BookExpo Canada website.
What is this day’s session about?
Publishing experts from across North America will give you the goods on what you (a member of the publishing industry) need to think about and act on:
– How can we (publishers and authors and librarians and teachers) find or reclaim the readership for books in a crowded and competitive market?
– What are the new marketing technologies that actually work for our business (as opposed to the music business or the film business)?
– How can we address the ìNapsterizationî of the cultural industries (should we protect a dying business model and revenue stream or rethink the way creators are paid for their work)?
Who’s speaking?
Michael Cader, founder and publisher of PublishersMarketplace.com, the land of awesome news about the industry, is speaking on repurposing content for new readers and is on a number of panel discussions during the day.
Michael Tamblyn, president and CEO of BookNet Canada, the folks who have finally made point of sales data and tracking available in Canada, is speaking on measuring a real bestseller. What’s in the data.
Kevin Smokler, author and founder of the Virtual Book Tour, and a very cool guy, is speaking on the “Brand” New Writers & Their Marketing Partners … not exactly sure what this is but I suspect it’s about branding authors or building your brand as an author and who to hitch your cart to in regards to marketing and publicity partnerships. Kevin is also on a number of panels including
Advanced Website Marketing and Blogging with Michael Cader and Carol Fitzgerald–superstar, co-founder and president of The Book Report Network, one of my favourite online book destinations.
Other Panel Presentations and Discussions
Who Owns Information & Who Gets to Distribute It?
Readers Clubs and Strategies to Bridge the Writer/Reader Gap (Atwood’s got her long pen, book clubs and authors have their web cams)
Reclaiming Readers: Finding the Missing Links
I haven’t mentioned everyone but you can go here for official speaker bios.
You only have until May 26 to register. Get there, do it.