Plain words, uncommon sense

Author: Monique (Page 50 of 129)

Book Review: Fat of the Land by Langdon Cook

When Langdon Cook’s book came across my desk, I immediately wondered why James and I hadn’t written this book. But now that Langdon beat us to it, I’m happy to simply tell you that Fat of the Land: Adventures of a 21st Century Forager is a fascinating look at how foraging for your food can be shocking to your friends but also deeply satisfying.

Langdon Cook was a senior book editor at Amazon.com until 2004 when he fled corporate life and shacked up in a little cabin in the woods. Fat of the Land is about how he lived off the grid and foraged for food.

  • Free-diving in icy Puget Sound in hopes of spearing a snaggletooth lingcod.
  • Picking mushrooms.
  • Fly-fishing for sea-run trout.
  • Collect stinging nettles.

The prose is a mix of literary humour and travel writing. The chapters are divided up by the seasons and each features some type of foraging for wild edibles and ends with a recipe. The first chapter I read was on crab catching.

James and I regularly go crab catching. And by crab catching, I do not mean with a trap, I mean with a wet suit and cooler. James is the catcher and I’m the keeper. He swims out and dives down for the crabs. When he has more than he can hold in his hands, we meet in the shallow water. I wade out with the cooler, he puts the crabs in, and I snuggle them in ice and then wait for the next two.

Catching Crabs at Cate's Park

In BC, you can keep 4 crabs per license and they have to be 6.5 inches across the carapace (don’t quote me on that, get the ruler) and male.

Catching Crabs at Cate's Park

Various friends have come with us to participate in the catching. They enjoy the eating and, if they are fast learners and get the hang of spotting the crabs in the sand, then they also enjoy the catching. It’s tricky. I can spot the crabs but I can’t hold my breath or dive down in a controlled way. I float like a cork.

After we have our limit, there are two options. Cook them on the beach. Or take them home and cook them on the stove. Either is acceptable.

Catching Crabs at Cate's Park

The Bishop’s Man by Linden MacIntyre Wins The Giller

imageThe winner of this year’s Scotiabank Giller Prize, the most coveted Canadian fiction award, was announced last night in Toronto. And the winner is … Linden MacIntyre.

The Bishop’s Man by Linden MacIntyre is a story of crimes and cover-up in a Cape Breton Catholic church.

Scotiabank Giller Prize news announcement

Quote: Of the winning book, the jury remarked:

“The Bishop’s Man centres on a sensitive topic – the sexual abuses perpetrated by Catholic priests on the innocent children in their care. Father Duncan, the first person narrator, has been his bishop’s dutiful enforcer, employed to check the excesses of priests and, crucially, to suppress the evidence. But as events veer out of control, he is forced into painful self-knowledge as family, community and friendship are torn apart under the strain of suspicion, obsession and guilt. A brave novel, conceived and written with impressive delicacy and understanding.”

See Amazon’s Giller Prize page where the books are available for purchase.

Amazon and Wal-mart Price Wars

New Yorker, Nov 9, 2009)

Price wars typically hurt the retailers involved, and often times their suppliers, especially if the cost cutting is shared by the two parties. The Amazon and Wal-Mart recent decision to deeply discount a key group of titles just seems like a race to the bottom. What are they really trying to achieve with this? The suggestion in the New Yorker article is that deeply discounting a select group of things brings people to the store, and then you can sell them more stuff once they’re there. This has been the Wal-Mart model for years. Appear to be “the lowest price is the law” (on a lot of things) and you get people there for the discount, but once they’re there, they aren’t going to price compare, they’ll just purchase the non-discounted products as well.

What the two companies appear to be fighting over is a selection of bestsellers, but James Surowiecki argues that it’s really customers.

Quote: So you might wonder why Wal-Mart recently decided to start its own price war, taking on Amazon in the online book market. Wal-Mart began by marking down the prices of ten best-sellers, including the new Stephen King and the upcoming Sarah Palin, to ten bucks. When Amazon, predictably, matched that price, Wal-Mart went to nine dollars, and, when Amazon matched again, Wal-Mart went to $8.99, at which point Amazon rested. (Target, too, jumped in, leading Wal-Mart to drop to $8.98.) Since wholesale book prices are traditionally around fifty per cent off the cover price, and these books are now marked down sixty per cent or more, Amazon and Wal-Mart are surely losing money every time they sell one of the discounted titles. The more they sell, the less they make. That doesn’t sound like good business.

Not good business, if you’re involved in selling books and you’re not Amazon or Wal-Mart. For the two behemoths, they’re only taking a hit on about 10 titles and the impact on revenue is minimal, if they can bring in other sales. The price war is also worth the publicity. Wal-Mart certainly wasn’t top of mind yesterday but I’m thinking about them today. (Nasty thoughts, but thoughts nonetheless.)

Read the full article: New Yorker, Nov 9, 2009)

Douglas & McIntyre Launches “Imagine That” Campaign

Chris Labonte, Douglas & McIntyre’s Assistant Publisher & Acquiring Editor, imagines a fiction program that features extraordinary writers. “Extraordinary writers willing to push the bounds of literature; to mess around with form and content and style; to bend genre and explore new ways of telling good stories.”

The result is the Fall 2009 “Imagine That” campaign and the Speak Easy podcast, hosted by John Burns.

Featured in my press kit are the following books.

Daniel O’Thunder: a Novel by Ian Weir

Heading South: a Novel by Dany Laferriere, translated by Wayne Grady

Red: A Haida Manga by Michael Nicoll Yahgulanaas

Also in my kit was a reminder that Douglas & McIntyre has been publishing Quebecois and French-Canadian literature in translation for nearly two decades. Included on the list are several works by Monique Proulx (I want to read Invisible Man at the Window) and works by Daniel Poliquin.

I’m looking forward to more podcasts and great fiction. Thanks for keeping me in the loop D&M.

So Many Books … photo by Rachael Ashe

So many books so little time...

My friend Rachael Ashe brings photo canvases from imagination to life. She is currently working on a portrait series and recently I was in the camera light. But what really caught my eye was the altered books that she’s been working on.

If you like my photo, check out other work by Rachael.

Rachael’s Website
More Portrait Series and Other Photos on Flickr
Etsy for Rachael’s photography and altered books

Thank you Rachael for taking such a beautiful photo. And book nerds, you’ll notice that the majority of the books I picked are Canadian.

Book Review: Friends with Benefits by Darren Barefoot and Julie Szabo

Reviewed from Uncorrected Proof

imageFriends with Benefits
A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is coming out this November. Just in time for my birthday.

Lucky for me, their book publisher, No Starch Press, understands geek entertainment and they sent me an advance PDF. Yahoo!

Friends with Benefits is the best book on social media marketing that I’ve read to date. Why is it so great?

Reason 1
My friends wrote it and 3/4s of the way through there’s a screenshot that includes one of my Facebook updates.

Ok, no really, there are better reasons than that.

Reason 2
Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect is critical. Much of this private info is never shared, which means it is hard for a marketer who’s new to social media to answer the boss’s question, “what do I get for this investment in social media.”

Reason 3
There are great passages and quotes.

“The connections we make with other people online are real.”

“The Internet has become a public venue where the audience responds to news reports, suggests stories to cover, and even reports on stories.”

“Marketing is a marathon, not a sprint. A successful campaign is usually the result of a hundred correct decisions and actions.”

Reason 4
Friends with Benefits answers the question, “Why would I want social media when my standard marketing practices are safe and known?”

If you’re a marketer dependent on mass media, then understanding web 2.0 as explained by Barefoot and Szabo will shoot you light years ahead of your competition.

The quick history in the first chapter helps establish the customs and culture that make up the web today; and how PR professionals can work within that framework.

Friends with Benefits is a must-read for social media marketers and those new to the field. There’s stuff for everyone, including the case studies I mentioned above, the reasonable expectations set around metrics, the how-to checklists and the great tips on the tools.

Who is Friends with Benefits for?
Anyone who wants:

  • More website visitors
  • More incoming links
  • More subscribers to your RSS feeds
  • More views of your content on video- and photo-sharing sites like YouTube and Flickr
  • More references to your company, products, and services on blogs, podcasts, Twitter, MySpace, Facebook, …
  • More followers on Twitter
  • Better search engine optimization
  • More genuine interactions with your customers

Good job Darren and Julie! I look forward to seeing the book in stores.

Andre Charland, Darren Barefoot, Julie Szabo
Darren and Julie with Andre Charland from Nitobi at IMC Vancouver 2008

Download Chapter 4 from the No Starch site: “Netiquette: Miss Manners for the Web” (PDF)

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