Plain words, uncommon sense
SFU Summer Publishing Workshop on Digital Strategies featured Peter Armstrong talking about how a book is like a start-up and why a lean publishing model is the way to go. Here’s his presentation.
Jenna shares her knowledge of Google and the Future of Books at the SFU Digital Strategies, Digital Publishing workshop.
Now, explaining the mysteries of Google’s
* Partner Program
* Library Project
* Google Editions
Google has the engineering quality and the data quantity to make them the leader today. Having more books means more content to index, more knowledge and more possible results. Plus, more pages to serve up with advertising, therefore more possible revenue for Google.
Google Book Search is possible because the scanned book data is integrated into general search results.
Partner Program targets publishers or rights owners (writers).
* Materials are indexed (from digital files from books that are digitized, printed books are scanned)
* Publisher decides what books are displayed and what percentage of the book can be displayed
* Material is browse only
* Buying options are available and the publisher can set the priority order of the buy links (i.e., publisher site listed first, then Amazon or other)
* Revenue stream is text ads
Google Book Settlement
* Started as the library project. They scanned entire library collections.
* Included books published up to 5 January 2009, includes orphan works, public domain works
* Google said “we’ll scan, you get a copy and we’ll get a copy too”
* Google will sell full-text access, which is why this is under review in the courts, read here “opt-out class action”
* Revenue streams: text ads, individual consumer purchase, institutional subscription fees
* Revenue share with the Book Rights Registry (which doesn’t exist right now)
Book Rights Registry
* Cost to run will be deducted from the publishers’ 60% revenue share
* In the partner program, there’s the publisher-Google relationship. In the settlement, the program requires you to pay for this additional level.
* In the partner program you can also see the insights (traffic, sales). Here, that info goes to the registry.
* The settlement has explicit rules that might attempt to overrule the existing author/publisher contract
The Settlement
* Because it’s opt-out, Google can now scan all the books it comes across regardless of whether the publisher/rights holder ignores Google or if rights holders have died or gone out of business.
* The settlement is the “other” category, it covers whatever is not covered by other agreements
* The settlement is not yet approved
* Books published after Jan 2009 are not part of the settlement
For Google, books are a giant database to be mined for content pages to index.
The deep mining of this data set means Google’s optical recognition software learns as it goes, making it the best.
Google Editions
* Not launched yet, concrete details
* Digital bookstore, not just discoverability (Partner Program), this is about sales
* Books are included by request
* Agency model pricing: 37-63% split
* This is the extension of the Partner Program. Users discover the books through Google Book Search and then buy via Google Editions
* Google will sell ebooks in whatever format and whatever geographic region where rights are held
The settlement is the default agreement and applies to eligible books (pre-Jan 2009) whenever another Google agreement isn’t already in place.
Google Editions may be combined with the Partner Program.
Regardless of the agreement, books will show up in Google Book Search.
Hey Publishers
* strengthen your own presence online
* optimize your site for search
* if you haven’t opted out of the settlement then claim all your books before 31 March 2011 (if you don’t claim your books, you get no cash payments)
* scan your own books (Google doesn’t give you a copy)
What now?
Full Google Books Settlement is available but don’t start at the beginning. Skip to Appendix M or N for the highlights.
(Joy’s insight: Google is creating incentives for rights holders to figure out how to sell your content more effectively.)
Today I’m speaking at the SFU Summer Publishing Workshop on Digital Strategies.
Speaking now …
Christoph Kapp, Manager, Library & Digital Services, Special Sales, Custom Solutions at Login Canada on markets and strategies for digital publishing.
Why focus on libraries?
Example of a university library annual budget: $14 million
Majority goes to journals.
Libraries are places of discovery, connection, sharing.
$500 million a year is spent on content.
Libraries are in transition. As materials move online, libraries are no longer about paper books. This has initiated changes in the library environment and across Canada.
Librarians are not …
Librarians are experts.
* Highly Trained
* And experience in training others
* Customer focused
* Matchmakers
* Quality Seekers
* Value Seekers
* Results oriented (usage is important, not just making content available)
* Sustainability oriented: Not just eco, but sustainable usage goals, ROI
* Strategic partners
Digital Content trends in Canadian libraries
Content of corporate libraries is not quite 100% but many are providing 90-100% digital vs. printed materials for their members. Their organizations are digitally publishing their reports and studies, etc. Corporate librarians are therefore well ahead of others bringing content online.
University libraries are catching up. They have a larger collection to oversee, which has slowed them down.
K-12 is the slowest to adopt digital. Many of the relevant teaching materials are not digital. Plus there are issues of availability/accessibility to funding for digital materials. Books and basketballs are easier to pitch for than funding for databases.
Religious and private schools are slightly ahead.
Hospitals were slow to uptake but the spike is significant.
* Digital packages for ebooks are more readily available.
* Consolidation in the health care sector means that digital is a cost effective measure.
(Monique’s aside: I wonder what this means about Kindle and other mobile reading devices, or even content sent via the tv sets available at bedside. Devices walk but I wonder about materials distributed as a tv signal…)
Old infrastructure of hospitals (lovely brick walls, cables vs. air signals) also affects the possibilities in this market.
Challenges
Money is not the challenge. They have the budget. Proving the demand for your content is the challenge.
The typical challenges fall into these categories.
Old-school digital: Can you get investment in new tools? If the current system is “good enough”, this is a customer issue that you have to leap.
There are so many digital options: The customer can be overwhelmed.
There are types and standards: ebooks, databases, DVD/CD/Audio, OEM/systems/gadgets, integrated and custom/bundles, file standards (pdf, xml, OeB, ePub)
There are platforms: aggregators, publishers, libraries
Aggregators are an option because publishers didn’t build their own platforms (where/how customers get access). So the aggregators built the platform and bought licenses from the publishers.
(Monique’s aside: Yet another thing publishers didn’t do for themselves, making their business/revenue dependent on a third party. Hello Google. Hello Amazon.)
There are pricing models: single download, subscription (concurrence, unlimited), perpetual (access forever, by paying a higher amount, you have access forever), local-load (started at Stanford, this is where UofT has invested in own infrastructure, they own and house and control that content), other
(Monique’s aside: how do you “control” and price your content? Local-load is an interesting spin because it’s the closest thing to “ownership” of the print book. Custom course packs look really interesting in this model.)
Scholar’s portal is owned by 22 Ontario universities and they can buy and access all the materials in this system. So 1 sale to the portal, with access to all. This creates interesting legal issues. The contracts define the usage.
(Christoph’s aside: Precedent setting Master license is coming soon with schedules for reference, trade, rate, and for textbook use. So far, it’s been 1 or nothing licensing. This is a totally different business model. It’s not open access, it’s 1 use at 1 time. When it’s not material adopted for courses, then it’s more open. This provides the content but manages the demand vs. the supply.)
Then there are periods: one-time, annual, multi-year, mix
(Christoph’s aside: California matters in publishing because it’s a good model to look at for Canadian publishing. Studying what happens in California is indicative of what might work in Canada. Similar population make-up.)
Content Is King. Or is it?
In libraries, “Content Is King” is re-written to “Usage Is King.” Librarians need to prove that the content is being used.
(Monique’s aside: Librarians want the People’s Prince, not the Inaccessible King.)
Collect, measure, analyze the usage = Deci$ion to buy.
Once again, this great info is from the SFU Digital Strategy session by Christoph Kapp, Manager, Library & Digital Services, Special Sales, Custom Solutions at Login Canada speaking on markets and strategies for digital publishing.
Now beautiful library photos:
My favourite book of 2005 was Jim Lynch’s The Highest Tide. I still recommend it. But now I can recommend his latest novel, Border Songs.
Think The Curious Incident of the Dog in the Night-Time + CNN reporter on the hijinks of the Border Patrol + an episode from Weeds.
Border Songs is about Brandon Vanderkool, who is a six foot eight, dyslexic, perhaps slightly autistic, romantic, bird-watcher who loves working on his father’s dairy farm but happens to be serving his country on Border Patrol in Washington State.
This quirky novel tells the story of Brandon and the townsfolk on both sides of the border who complicate his down-to-earth approach to life.
There’s pot smoking and pot smuggling, and a pretty girl doing both.
There’s dairy farmers, gad-abouts, an insulting professor and an equally exacerbating vet.
There’s the Border Patrol, the smugglers and the victims of both.
Lynch has provided another wonderful look at a very particular, and peculiar, place along the Canada-US border. Like The Highest Tide there’s hilarious tension, tenderness towards wildlife, and insightful pokes in the ribs.
Border Songs by Jim Lynch is published by Vintage Canada.
The day job requires me to pretend like I know how to manage employees so I subscribe to a number of newsletters for HR, entrepreneurs and managers. I don’t find a ton of useful information, although it is good reinforcement that in all situations common sense should prevail.
I recently read this interview with Paul Falcone, VP of Employee Relations at Time Warner Cable and thought I’d check out the book.
What I learned was that whether it’s lateness, harassment, poor behaviour or lousy productivity, you should do something, and you should do it sooner rather than later.
Paul definitely has a “corporate America” take on how to have these conversations, but I still found value in his guidelines and the sample dialogues.
Be clear.
Be direct.
Be fair.
Be firm.
I was eagerly looking for anything to read in the Denver airport. I’d lost my previous book on another flight and wasn’t anticipating success in the airport bookstore. But I did spot Little Bee and picked it up because a woman in my row on the last flight had been reading it.
The first page and the back cover sealed the purchase.
Quote:
We don’t want to tell you WHAT HAPPENS in this book.
It is a truly SPECIAL STORY and we don’t want to spoil it.
NEVERTHELESS, you need to know enough to buy it, so we will just say this:
This is the story of two women. Their lives collide one fateful day, and one of them has to make a terrible choice, the kind of choice we hope you never have to face. Two years later, they meet again – the story starts there …
Once you have read it, you’ll want to tell your friends about it. When you do, please don’t tell them what happens. The magic is in how the story unfolds.
Chris Cleave has created an English garden maze of a novel. At each page-turn you are introduced to a new path, another piece of the puzzle, a possible way out.
Brilliant. I loved this book.
I pulled 35 books off my shelves that I’m sending to another home. If you’re in Vancouver and want to stake a claim on any of these, let me know. Some are already claimed, but have a peak at GoodReads for what’s available.
I’ve got another 18 that I want to recommend. In no particular order:
Lavinia by Ursula LeGuin to Boris who I think enjoys a good fantasy yarn and maybe hasn’t read LeGuin. If that’s true, then he definitely needs this book.
Public Art in Vancouver by Steil + Stalker to Sean who is involved with public art in Vancouver and may not have a copy of this great book, which I think would be an even better iphone app.
Taking Things Seriously by Glenn & Hayes to Rachael who has enough books I’m sure, but this one is quirky and might give her some fun photography inspiration.
The Big Why by Michael Winter to Darren who likes reading and should definitely get some Canadian writers under his belt.
Little Bee by Chris Cleave to my mom who will be interested in this fiction that could be true about a Nigerian girl who’s seeking refuge in Britain and the only people she knows is a couple she met on the beach in Nigeria while they were on holiday.
Musicophilia by Oliver Sacks also to Darren, in case he doesn’t like Michael Winters. This book is esoteric enough to be of interest, at least for a couple of chapters.
Audition by Barbara Walters to Jen, who I think would be interested in the celebrity memoir of Walters and the twists to her character that this book reveals.
The Order of Good Cheers by Bill Gaston to James, who should read Gaston because I think he’ll like the local settings and Gaston’s sense of place and character.
The Story of Stuff by Annie Leonard to any of my geeky, interweb friends who want to claim it first.
The Little Stranger by Sarah Waters also to my mom because she likes these historical novels and because I like Sarah Waters.
Beatrice & Virgil by Yann Martel to Rachael who took me to the CBC Book Club to see Martel.
Duel by David Mulholland to Greg who was my high school English teacher and my next-door neighbour. This book is smart enough for him to enjoy.
Small beneath the Sky by Lorna Crozier to my grandma because she likes reading and she might like this Saskatchewan memoir since that’s where she grew up and because prairie girls stick together.
Jew and Improved by Benjamin Errett to Julie, not because I want her to convert but because, of all my friends, she’ll enjoy this exploration of religion, ritual and faith.
I went to Infinitus 2010 in Orlando in July and the fine folks at Universal Orlando invited conference attendees to the park after hours for a special presentation and access to the wonders of Hogwarts and Hogsmeade at night. It was magical.
Entering Hogsmeade.
Hogwarts Express is the first sight on your right.
On the left just along the way is Dogweed and Deathcap: Exotic Plants and Flowers.
It’s winter in Hogsmeade but somehow even in shorts this works.
Zonko’s and Honeyduke’s sweet shop is also on the left entering Hogsmeade.
The first site of Hogwarts is breathtaking.
The path to the racing Dragons, and to any ride, is filled with little references to the books and movies. Here’s the car from Chamber of Secrets crashed into a tree. Not the Whomping Willow but still.
When you’re ready for a drink, the Three Broomsticks will do.
I chose to have Butterbeer in the Hog’s Head. The hog’s head behind the bar moves. And butter beer is delicious. It’s sparkly, creamy and beer like, but sweet. Like a cream soda with root beer and butter cream foam on top.
I had some from the Butterbeer cart in the village centre, but the Hog’s Head butterbeer from the tap was by far the best. (There’s also a frozen, slushy version, but the Hog’s Head poured the best.)
The Owl Post
Ollivander’s Wands packaged up (and for sale) in the Owl Post. You can send an owl from the Owl Post and they have a Hogsmeade postmark.
The Owlry is pretty stunning.
Peppermint Toads in Honeydukes.
Honeydukes is a kid’s delight. I bought a chocolate frog, pear candies and pineapple candies.
Pumpkin Juice. I didn’t have any but I did sniff a friend’s. It’s like drinking pumpkin pie, or smells like it anyway.
Costumes are not allowed in the park, but there was an exception for us.
Tonks, Lavender, Mad Eye, Harry, Hermione, Fred
Hagrid’s hut.
The attention to detail is remarkable. I love the typography and signage. This is Ollivander’s Wand Shop.
Entering the gates of Hogwarts.
Inside Hogwarts. The talking portraits are, well, talking!
Harry, Ron and Hermione talk to you and decide that Hermione will use magic to help you fly.
The pensieve in Dumbledore’s office.
Dumbledore on the balcony talking to us.
The Sorting Hat explains, in rhyme, the rules for the magical ride in which you fly through the grounds, across the Quidditch pitch, into the owlry, then into the dungeons. Totally awesome. I went twice.
The great hall.
Madame de Stael: The First Modern Woman by Francine Du Plessix Gray is a beautiful book. I picked it up in McNally Jackson in Soho. Lovely. And the writing is, of course, equally fabulous.
What I love about bookstores are these types of discoveries. If McNally Jackson wasn’t such a gem of a store, and didn’t have interesting tables of books and little nooks to display staff favourites, then I would not have purchased this book or even known about it. Thank you McNally.
Madame de Stael was a legendary conversationalist. Schooled by her mother and well versed in the salon by the time she married, Madame de Stael was known for her intelligence, enthusiasm and eloquence, and natural conversation skills, unlike her mother’s, which were quite forced.
De Stael was passionate about politics, women’s rights and her father. The first part of the book details her childhood at the hands of her demanding mother and how she doted on her father, who was Louis XVI’s minister of finance. I just got into the section about her marriage, many affairs and motherhood then I misplaced my book! It’s lost somewhere in Florida so I have another on order from McNally Robinson Booksellers in Winnipeg (the parents of Sarah McNally, who runs McNally Jackson in Soho). Until then I shall have to wait to read about her battle of wills with Napoleon Bonaparte and the epic tales about her salon.
In the meantime, could everyone go find a gem in their local bookstore please. I would like them to remain in existence, both the gems and the bookstores.
Michael Lewis is one of those authors who I’d read regardless of the subject. He’s adept and entertaining and a brilliant writer. The Big Short is the story of the US subprime crisis.
In short, a handful of very smart men figured out how to game the system, but they were able to game the system because a handful of other smart men had reasons to create these opportunities to game the system. Overtime, more and more opportunistic folks entered the marketing, some smart and some foolish. At the end of the day, the smart folks playing the game got rich, the opportunistic folks got rich and the fools also got rich. The only people who lost are the people who didn’t realize they were playing, the Americans who had mortgages that they should have never been given.
Vanity Fair has a great excerpt, which is how I originally discovered this book. Lewis crafts an incredibly compelling narrative that is part detective story, part horror story and part unbelievable reality tv as text. Read the except, it sets the stage for the book.
The Barnes & Noble Review of The Big Short is far better written than anything I can pull off today.
My lasting impression of The Big Short is that a lot of people screwed each other other and the subprime crisis is the tip of the iceberg. Some folks got arrested, fined or jailed, but the system is still the same system. The idiots who created the right conditions for the opportunists are still at the helm.
There are a few books that let you look inside at the inner workings of the complex systems that govern our society. These books are always terrifying in that once you have this information, you must act on it.
On Amazon:
The Big Short: Inside the Doomsday Machine by Michael Lewis (Published by WW Norton). A look at Wall Street and the financial risk takers who brought down the system.
The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan. A look at industrialized food production and how corn will, and is, bringing down the system.
Confessions of an Economic Hit Man by John Perkins. A look at how U.S. intelligence agencies and multinationals ensure foreign leaders serve U.S. foreign policy and award lucrative contracts to American business. Perhaps more conspiracy that you’d like, but this level of corruption along with Lewis’ account of Wall Street presents a system that is not pure, fair or unbiased.
Any others to add to the list? Stevie Cameron’s On the Take?
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