The internet is made of people and today my favourite person is Maureen Johnson. She writes books and she has a manifesto.
Quote: The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people, talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand, tiny, airless boxes are for trinkets and dead people.
Please read her full post. If you don’t and you consider yourself a brand, it’s just you and the baby seal.