Scent Marketing vs. Social Media via Neuromarketing by Roger Dooley on 10/30/09
The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic, he is the founder and chief marketer of the Scent Marketing Institute, but he makes some good points when he questions why so few marketers employ olfactory marketing strategies […]