Christina Aguilera’s new perfume Inspire was a big hit in Tel-Aviv thanks to a great marketing stunt.
Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label in public locations all over the country. (Via AdPulp c/o James @ AdHack)
The campaign is called “Sometimes It’s All You Need to Wear.”
The perfume sold out in 1 week.
Perfumer Notes
Inspire is a beautiful white floral, with a lightness of touch, twisted with colourful fruit notes. This is a fragrance that’s classic and enduring; sweetly feminine and sexy, with a vibrant freesia top note and a heart of beautiful Tuberose flower, one of Christina’s favourite ingredients.
Top: Mango, Hydroponic Freesia, Citrus Complex
Heart: Tuberose, Rose, Frangipani
Base: Valencia Orange, Musk, Sandalwood