Osocio is a great site dedicated to social advertising and non-profit campaigns. On Friday, they had a cool piece on a London streetart campaign aimed at encouraging Londoners to make more time for reading.
The campaign Osocio is referring to is a Booktrust website called GetLondonReading.co.uk.
The campaign uses streetart and a interactive map to showcase books set in different neighbourhoods in London.
The campaign started at street level on Tuesday 25 March and ran throughout April. The book campaign also featured more than 20 library-based author events.
