Well, well, well.

Valentine’s Day is full of advertisements for chocolate. I’m not sure why the two seem to go hand in hand. I suppose there’s a huge amount of sexiness to chocolate.

In a very apt promotional moment, a couple of us at AdHack decided to do our own chocolate Valentine’s Day advertising.

This ad from Giant Ant Media had enough of my office mates squirming that James and I decided to do a press release for AdHack.

Here is the ad that James and I created.
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See it full size ad here.

And although this ad wasn’t for AdHack assignment #4 (the Valentine’s Day edition), I think this ad is equally sexy and deserves mention. It was part of a previous AdHack assignment on your favourite kitchen tools.

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See the ad at full size.

I think it’s appropriate for Valentine’s, it’s even called “Potted Love”.

The creators Turner-Riggs, describe the concept as follows:

Quote: All-Clad’s ads are very serious: they emphasize professional-grade products for hard-core chefs. We are observing that tradition but obviously subverting it, too. It’s shocking (and I am dying laughing as I type this) but the production quality is still high, in typical All-Clad fashion.

So far the press release has been picked up by Adland in Denmark.

Are you an AdHacker? Today is the day to talk about it. Get some chocolate love on for AdHack.

Never heard of AdHack? It’s a do-it-yourself advertising community for people who think that most advertising sucks and that they could do a better job. Here’s the public site. And if you’re interested in making ads, you can be invited behind the curtain to the private site (shhhhh).

UPDATE:
And another article on Valentine’s advertising and AdHack–on Trendhunter.com