Absolutely fantastic!
The first three minutes of the 3-Day Novel Contest: The Series is available at YouTube and at BookTelevision.com.
Here are the links:
Watch it on YouTube
Watch it on BookTelevision.com
3-Day Novel Contest is an annual marathon to write a novel in 3 days. The winner gets a publishing contract. September 2007 is the 30th anniversary of the contest and as promo BookTelevision has created a mini series based on 12 writers from last year’s contest.
The 12 writers holed up in an Edmonton Chapters for 3 days, writing their novels, sleeping and eating, doing word challenges and competing against the clock.
This is reality TV with enough of tongue-in-cheek to work for me. BookTV is really hitting the right notes with this promo. It’s from a trusted source (I was sent an email from a friend, and I like BookTV), it’s a message tailored to my interests, and it’s funny enough that I want to pass it on–so it’s viral. Those are the top 3 requirements for this type of online campaign to work. I’m a fan. Good work.
Here’s the plug for the TV series (although I hope they continue to release teasers before the show airs and then post the entire segment after):
The 3-Day Novel Contest – The Series airs on:
BookTelevision
Sundays starting February 4th @ 9:30pm ET / 7:30pm MT
Access
Tuesdays starting February 6th @ 8:00pm MT
CLT
Wednesdays starting February 7th @ 9:00pm ET / 7:00pm MT