Post 1: Frank Trivieri talks about GM Canada
Post 2: Steve Levy on spending money online
Post 3: Mitch Joel on Six Pixels of Separation
Post 4: CMA: David Weinberger on Humans and the Internet
Post 5: Bryan Eisenberg on How Marketers Fail Us
Post 6: C.C. Chapman on Podcasting
Post 7: Laura Baehr on YTV and what tweens are up to these days
Post 8:
The Traditional Interactive Agency
Joseph Jaffe, President & Founder, Jaffe, LLC
Joseph’s presentation was by far my favourite. He issued a call to arms. Be better than you are now.
If content is king, Google is Merlin: Google advises, Google is about content.
Interactive is the new traditional.
The consumer pie is not going to grow, but we’re all going to become more efficient, we as marketers will pay more for something that is organic, provides repeat visitors and is effective. We will stop paying for advertisement that is annoying to customers, does not work, and involves us continually whining at customers “over here, over here, over here.”
Joseph challenged all of us to look at our past 10 marketing campaigns and rate 1-10 on:
experience
permission
involvement
conversation
Understand social media. It’s about funnels of trust, respecting someone’s time, influence, abundance, total access, self-actualization and a ripple effect.
The new world order is about broadband, wireless, networks and search.
Joseph Jaffe is undoubtably online:
http://www.jaffejuice.com/
http://www.getthejuice.com/
He also said that he’d post his presentation so as soon as it is up, I’ll post the link, otherwise, poke around yourself. You are empowered, you are in control, you can do whatever you want, whenever you want. You can see how this is alarming to “control the message” marketers. Rattle that cage Joseph!