Post 1: Frank Trivieri talks about GM Canada

Post 2: Steve Levy on spending money online

Post 3: Mitch Joel on Six Pixels of Separation

Post 4: CMA: David Weinberger on Humans and the Internet

Post 5: Bryan Eisenberg on How Marketers Fail Us

Day 2, October 20, 2006

Post 5:
It’s All About the Content: Podcasting as a marketing tool
C.C. Chapman, Host, Managing The Gray

What is a podcast?
Ask a Ninja answers “what is podcasting”?

Podcasting is a subscription-based delivery mechanism for any type of multimedia file.

It’s also an apple pie factory for whales.

It’s another tool for reaching people.

Questions to answer before podcasting:

– Do you want to record in studio or mobile
– What’s the budget
– Is it host driven or interview focussed
– How do you define success

Things you should do as a podcaster:

– Focus on content
– Plan for the long haul
– Don’t go it alone
– Embrace the podosphere
– Find a great host
– Be the expert on your brand, be the leader in this space for your brand or company

C. C. Chapman is a podcaster, second lifer, filmmaker and all around web freak. Find him at
http://www.cc-chapman.com/