I received some nice feedback today from someone who attended the SFU summer workshop in book publishing.
Quote: “I wanted to thank you for your workshop on internet marketing. It proved to be one of the most informative and useful sessions for me. I was wondering if you could recommend any books or websites that would be a good resource to learn more about internet marketing?”
How can you not offer recommended reading after receiving such nice praise? For everyone’s benefit, and as a reminder to me, here’s a short list of resources.
Web Theory
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Harness the power of the web. How business models need to change to adapt to online markets. If you read anything, read this. The full book is free online. The Cluetrain Manifesto
What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software
O’Reilly website
Web Stats & Measuring Success
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Work Industries blog on web strategy.
Post on How to Read Webstats
The four general questions that you should ask yourself to measure your online ad or websiteís return on investment.
Chief Marketer website
Search Engine Optimization, Email Newsletters, Etc.
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http://www.researchbuzz.org/wp/
http://www.highrankings.com/
Blogs
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Search engine for blogs. See what people are searching for, talking about online. You’ll find great resources if you search for “web strategy”, “online marketing”, “user testing”, “search engine optimization.”
http://www.technorati.com/