Yesterday I gave an hour-long presentation to Simon Fraser University students in the summer book publishing workshop. I had an hour to talk about online marketing. No sweat, right? I can’t remember who it was now, but I heard about a presenter who started by saying “oh my god, I don’t have enough time to tell you everything.” That was exactly how I felt. I’ll post my session notes later, but in the meantime here are some web resources I thought I should note somewhere for future reference.
Web Theory
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Harness the power of the web. How business models need to change to adapt to online markets. If you read anything, read this. The full book is free online.
http://www.cluetrain.com/
What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Social Signal’s Tech Tips
http://www.socialsignal.com/techtips
Web Stats & Measuring Success
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Google Analytics. Great web analytics software. Sign up for a free invitation code.
http://www.google.com/analytics/
Work Industries blog on web strategy. Post on How to Read Webstats
http://www.iworkindustries.com/index.php/site/comments/a-quick-guide-to-reading-webstats/
The four general questions that you should ask yourself to measure your online ad or websiteís return on investment.
http://chiefmarketer.com/crm_loop/online-success-040406/
Search Engine Advertising
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Google Adwords. Run a search engine advertising campaign.
http://adwords.google.com/
Blogs
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Search engine for blogs. See what people are searching for, talking about online.
http://www.technorati.com/
Free blog software & hosting:
http://www.blogger.com
http://www.livejournal.com/
http://www.myspace.com/
http://www.xanga.com/Default.aspx?
Paid blog software/hosting (most have a free option as well):
http://wordpress.com/
http://www.pmachine.com/ee/pricing/
http://www.sixapart.com/typepad/
http://www.sixapart.com/movabletype/
This is certainly not an exhaustive list, but feel free to add your own links in the comment section. The more the merrier.