Yahooooo! Darren Barefoot is going to read Made to Break.
I started writing this comment on his blog, then realized that it was developing into a full blog post.
Made to Break is really great. I’m still chuckling about the fact that crackers were sold in a barrel. Cracker-barrel. Love it. Then some marketing genius figured that they could sell more crackers if they packaged them individually in boxes. Then they figured out they could put their company name on the box and say they guaranteed freshness. Very clever way to manage inventory and consumption.
But I must say Ritz crackers has taken it a bit too far. There’s a box where they individually wrap columns of crackers. The crackers all tossed together in the box taste much, much better than the crackers packaged in columns. I’m not sure why. My guess is that they are made and packaged at different factories. But whatever the reason avoid the overpacked Ritz crackers.
It’s also one small way to cut down on useless packaging that ends up in the trash heap.