Made To Break is the best non-fiction book that I’ve read this year. At the moment I’m learning about the history of FM radio.
I was just going on and on about the book this morning with my carpool buddies. Then in a moment of thematic convergence I received an email from the author this morning.
Made to Break has gone into a second printing, which is fantastic. And two Sundays ago it was excerpted in the Toronto Star. But basically, the American media is picking up the book and writing stories about it, but not the Canadian media, which is a sad thing because the author Giles Slade is Canadian. I wonder if it’s because the book was published by an American publisher or what the deal is.
I want to help Giles because he is a friend of a friend, but mainly because this is an amazing book. I think it perfectly coincides with other media events going on right now: World Urban Forum and Gore’s film An Inconvenient Truth.
Here are the reviews so far. If you were a publicist or the media hound for this book, what would you suggest to get more people buying the book and more attention in Canada.
Reviews of Made To Break:
sfgate.com
Op-eds:
www.csmonitor.com
Interviews:
www.wnyc.org (audio: available in MP3 or podcast format)
www.will.uiuc.edu (audio)
www.businessweek.com (audio: also available from iTunes)
www.businessweek.com (print format q & a)
www.powells.com (print format q & a)
Excerpts from Made To Break:
www.thestar.com
www.hup.harvard.edu (PDF)
Translations of op-eds:
www.link.estadao.com.br
UPDATE:
Additional reviews:
Globe and Mail, Saturday, July 8. Reviewed by Heather Menzies, “In the throwaway culture, greed trumps need”