Canadian Press last week reported that Sears Canada Inc. has hired the services subsidiary of Amazon.com Inc. to provide ìa more robust online shopping experienceî at sears.ca.

Oh the joy. What does this mean tech-wise? Will there be books?

Quote: “This is a significant business initiative with aggressive growth opportunities and other long-term benefits and is planned with a substantial return on investment,î stated Brent Hollister, president and CEO of Sears Canada. ìIt is important to us to incorporate web features that make sears.ca as user-friendly as todayís technology allows,î Hollister added. Sears will concentrate on its ìcore competencies including merchandising, marketing, fulfillment and customer service.î

Other Amazon Services clients include Target.com and NBA.com.

Now whatever happened to the talks between Zellers and Target? Have you been to a Target. They’ve got books. What are the odds of Sears adding books? Does anyone remember the book department at the Bay? Mmmm. Memories. I think I got a Zamfir record signed in book department of the Bay in 1982 or ’83.