---
title: "Matt Mullenweg: Keynote Speaker Northern Voice"
description: "Blogging & Social Media: Where do we go from here? Presenter: Matt Mullenweg I'm going to listen. UPDATE: Expression * Most important thing about WordPress is the Presentation, ability to change the..."
url: https://somisguided.com/2008/02/23/matt-mullenweg-keynote-speaker-northern-voice/
date: 2008-02-23
modified: 2008-02-23
author: "Monique"
type: post
lang: en
---

# Matt Mullenweg: Keynote Speaker Northern Voice

Blogging & Social Media: Where do we go from here?

Presenter: Matt Mullenweg

I’m going to listen.

UPDATE:

Expression

* Most important thing about WordPress is the Presentation, ability to change the design (someone changes presentation every second)

* Facebook, most important thing is the Inbox, ability to send spam-free messages; 2nd is the photos (50% of the page views are to photo pages)

Public

Interaction

Validation

Form Dictates Writing: the tools affect the content people post.

Tools to Check:

(http://www.tumblr.com/)

Exhortations

4 million WordPress pages per vs 2.1 Wikipedia pages.

photomatt.net is now ma.tt

Achilles Hell of Web 2.0 is spam.

Facebook’s “request” application crap is spam. This is their first big mistake.

Respect people’s time. Single guiding principle for any software development (for anything really: advertising)

Suggestion from recent research says advertising is clicked on by lower income, less education, spend a lot of time online.Let’s verify that.

Advertising needs to evolve. ((http://www.adhack2.com))

Megabrands are going to die or be the success model for blogs? Why do you put your brand name in front of everything? Why does each brand have so many sub-brands?

Yahoo’s Flickr, Yahoo News, etc.

(http://www.danah.org) has a great post on this.

YouTube’s related video is their prized thing.

Wikipedia has in-line links as their key thing.

Open Source:

0. the freedom to run the program for any purpose

1-3 great “freedoms” of open source (study, redistribute, improve).

Firefox, Wikipedia (open source, open sourced)

UPDATE 2:

(http://atlargemedia.com/content/podcast-matt-mullenweg-keynote-northern-voice-2008)

(http://www.atlargemedia.com) recorded Matt Mullenweg’s keynote address. I thought it was a great speech. He clearly thought about the audience and delivered a top notch address. I think Matt is a very smart cookie, and he totally whipped Boris and I at Wii Tennis. Next time you’re in Van Matt–I want a rematch!