---
title: "CMA: C.C. Chapman on Podcasting"
description: "Post 1: Frank Trivieri talks about GM Canada Post 2: Steve Levy on spending money online Post 3: Mitch Joel on Six Pixels of Separation Post 4: CMA: David Weinberger on Humans and the Internet Post..."
url: https://somisguided.com/2006/10/22/cma-c-c-chapman-on-podcasting/
date: 2006-10-22
modified: 2006-10-22
author: "Monique"
type: post
lang: en
---

# CMA: C.C. Chapman on Podcasting

(http://www.somisguided.com/weblog/cma-digital-marketing-conference-october-19-20-2006/)

(http://www.somisguided.com/weblog/cma-steve-levy-on-spending-money-online/)

(http://www.somisguided.com/weblog/cma-mitch-joel-on-six-pixels-of-separation/)

(http://www.somisguided.com/weblog/cma-david-weinberger-on-humans-and-the-internet/)

(http://www.somisguided.com/weblog/cma-bryan-eisenberg-on-how-marketers-fail-us/)

**Day 2, October 20, 2006

Post 5:

It’s All About the Content: Podcasting as a marketing tool

C.C. Chapman, Host, Managing The Gray**

What is a podcast?

(http://www.youtube.com/watch?v=OEmss2lg-ug)

Podcasting is a subscription-based delivery mechanism for any type of multimedia file.

It’s also an apple pie factory for whales.

It’s another tool for reaching people.

Questions to answer before podcasting:

– Do you want to record in studio or mobile

– What’s the budget

– Is it host driven or interview focussed

– How do you define success

Things you should do as a podcaster:

– Focus on content

– Plan for the long haul

– Don’t go it alone

– Embrace the podosphere

– Find a great host

– Be the expert on your brand, be the leader in this space for your brand or company

C. C. Chapman is a podcaster, second lifer, filmmaker and all around web freak. Find him at

http://www.cc-chapman.com/